essie

Take a Tip From… Essie

o preserve the life of your lacquers Essie recommends cleaning the neck of the bottle after every use.

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Essie Queries Consumers on Special Polish Memories

Clients' recollections of those special events that were made even more special by the perfect polish.

Seen and Heard

Manufacturers share their news tidbits for the month.

Readers' Choice Awards 2006

We asked, and you told us. For the third year in a row, NAILS announces the winners of our annual Readers' Choice Awards. From Acrylics to Wraps--and everything in between--read on to see if your favorite products made it onto our 2006 list.

CBS Celebrates Essie's Polish Empire

CBS recently did a spotlight on Essie Weingarten and her rise to success with Essie cosmetics.

Honoring Essie in its 25th Year

Today, the company offer more than 200 polish shades, and the line has expanded to include nail treatments, a spa line, and other cosmetics.

A Look at the Habits of Industry Leaders

Do you ever wonder how some of the industry’s biggest power players got their start — in life and in the beauty industry? Are you interested in how their minds work? From theme song to what car they drive, we’re letting our readers peek behind the curtain of some of the nail world’s most powerful players.

Do Product Innovations Influence Style Trends or Vice Versa?

Three beauty industry professionals — a salon owner, a manufacturer, and a school owner — give us their thoughts on the matter.

Do Product Innovations Influence Style Trends or Vice Versa?

Which came first, the chicken of the egg? That’s an age-old question that can have even the most sensible person engrossed in a deep discussion over the subject. A similar question looms over the professional beauty: do style trends drive product innovations, or do products innovations bring new trends to the forefront?

Iron Techs: Creative Techs Work With What They're Given

We gave 10 innovative nails techs a hodge-podge of items and instructed them to create five nail tips using only the items in their box full of goodies. As you can see, all came away with different creations using exactly the same materials.