Seche

American International Industries Turns 35

With more than 500 employees and more than 30 acquisitions, the company boasts some of your favorite brands on its growing roster of products,

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NAILS Readers' Choice Awards 2005

The results are in for the second annual NAILS Readers' Choice Awards: your favorite products in every category and the Top 12 Favorite New Products, as voted on by the readers of NAILS Magazine.

AII Acquires Part of Seche

American International Industries (AII) has acquired some of Seche's assets, including popular-selling top coat Seche Vite.

NAILS Readers' Choice Awards 2004

NAILS announces the winners of our first annual Readers' Choice Awards. These products were nominated by the manufacturers themselves and voted on by you, our readers.

Seche: One Syllable or Two?

Confusion over the pronunciation of Seche, a favorite nail treatment product, is clarified.

Nail Olympics Earns Its Weight in Gold

The second annual nail competition proves that competing really is a global event.

You Don't Have to Be a Rocket Scientist...But It Helps!

The basic qualifications for running a professional nail company don’t include military service or a background in rocket science, but the resume of Tom Conroy, the new president and CEO of Seche, includes both.

Cease Fire Between Two Fast Dry Top Coat Makers

Seche and Poshe settle their legal dispute.

Getting the Goods Out: Nail Techs Voice Ideas for Distribution Improvements

When it comes to deciding who sells what, manufacturers base their choice on how well the distributor services the nail technician. Their verdict? Most are doing a good job, but there’s always room for improvement.

Top Coats: The Crowning Glory

Nail technician want to dry polish fast, showcase it with a glossy shine, and preserve it with a durable finish. Can a top coat do all this?