as i see it

This Month: As YOU See It! First All Reader-Written Issue

We decided that we’d not only solicit the input of our readers, their quotes and commentary, but we’d turn over this issue to our readers to write in their own voices.

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All the News That's Fit to Print [Understanding EMA Safety Issues]

I have learned one thing about nail technicians: They want the truth about the products they use and they can tell when they're getting it.

Manicures Prices Up, Acrylics Prices Down

It's a distressing fact that for the last few years there has been relatively little movement in salon service prices.

Editor's note: Focus on Yourself and Your Clients, Not on the Local Drugstore

Don’t give a client a reason to leave you and do her own nails. Show her that the salon experience cannot be duplicated—no matter what product she gets her hands on.

Meet Me in San Francisco

NAILS show ’97 is a show for every exhibitor or attendee who ever said they were “showed out.” T

Maggie and Her Sisters: NAILS Wins 2 More Maggie Awards

NAILS Magazine brings home two more Maggie Awards to add to its collection.

Editor's Note: It is Not an “Us/Them” Situation

The nail industry is not the place it used to be: frankly, it's harder than ever to keep a business growing and competing in today's market, not just for salons, but for manufacturers, distributors, schools, and everyone else serving the professional nail salon industry.

Editor's Note: In Any Language, Sanitation is Critical

As an industry, we endured more than a year of constant television and news reports that scared potential salon customers into thinking that they took their lives into their hands by getting a manicure.

Editor's Note:You Don't Need Hard Candy to Sell Retail Polish

Why is it that nail salons are not selling record-breaking amounts of nail polish themselves? Because they’re not trying.

Editor's Note: the Salon of the Year Awards

The presentation of your Salon of the Year packages was magnificent, the warmth and sincerity of your essays and letters was deeply touching, and the chance to get a glimpse into your businesses and your lives was a rare and special opportunity for all of us.