We have redesigned our magazine, almost from cover to cover, starting with our logo. We set out to develop a logo that was contemporary, elegant, and bold, and still said it all perfectly succinctly: NAILS.
I think the balance of scoring should be even between shaping and product control.
On the one hand, Chanel's Vamp polish did wonders for nails by getting everybody talking about it and by getting people looking at nails and wearing color. On the other hand, it should have come from one of our own professional manufacturers first.
I’ve been talking to several editors at the big consumer beauty magazines. They all seem to ask the same questions, like " What should someone look for in a good nail salon? "
Keeping your clients happy is crucial but don't forget about your novice nail technicians.
This salon owner was so intent on bringing in NEW clients that she didn't realize she was losing customers like me who felt ignored.
As this group of women (and men, too) aged, they would spend millions of their considerable disposable income on beauty products and services in an effort to hang on to their youth.
Ideas on how to protect and support the nail technicians.
