Entity Beauty

Are You Pedi Ready?

Take a look at these pedicure systems available to nail techs and see what will keep the clients coming back.

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Snapshots from Premiere Orlando 2013

As always, Premiere Orlando was a show for the books. The massive beauty show, which took place June 2-3, hosted beauty professionals and industry manufacturers from around the globe.

I Heart Acrylics

The cornerstone of the nail industry’s foundation, acrylics helped build the manicuring business into what it is today.  Manufacturers are still continuing to innovate and improve upon the products and techniques. With support from manufacturers and with die-hard acrylic clients, the art of an acrylic sculpt and 3-D design is thriving among the latest generation of acrylic nail technicians. Here are some of the latest acrylic products.

NAILS Next Top Nail Artist Top 24 Semifinalists Announced

The top 24 semifinalists in NAILS Next Top Nail Artist contest sponsored by Gelish have been selected. In its first year, NAILS Next Top Nail Artist garnered entries from around the world. The high caliber of nail art submissions and video diaries put the pressure on our judges to select the cream of the crop for this reality show-inspired contest.

ISSE Is the Total Beauty Event

The International Salon & Spa Expo (ISSE) Long Beach, held January 26-28, is billed as the West Coast’s largest and most influential total beauty event. Produced by the Professional Beauty Association (PBA), the ISSE concept has evolved beyond the traditional “hair” show to really incorporate a diverse exhibitor base covering hair, nails, cosmetics, esthetics, wellness, massage, and advanced education. More than 400 beauty brands were on display for nearly 40,000 beauty professionals in attendance. ISSE Long Beach 2014 will be held January 25-27.

Instagram-ification

A smartphone and tablet app known for sharing pretty pictures, Instagram could be just the tool you need for furthering your business’s reach.

Handy Hand Care Products

A quick lotion or hand scrub can make a manicure quite memorable. And a sales pitch on the beneficial ingredients of a hand care product as you massage it into your clients’ skin can make them want to purchase the product for home use. To help you with retail as well as with themed services, NAILS has compiled the latest delicious-smelling hand products to keep hands well-moisturized and supple.

NAILS Readers' Choice Awards 2012: It's All Up To You!

If you’d like to see how this year’s favorite products stack up to years past, log on to www.nailsmag.com/RCA to take a look at what products are consistently on the list from year to year and who has broken into the club of finalists. (You’ll notice slight modification in our categories from year to year to reflect industry trends.)

Candy-coated Nail Art

It’s summer and we’re ready for a trip down to the candy shop.

Sweet Treats

Lorena Marquez uses Entity One Color Couture to create delicious 3-D treats.