social media

10 Tips to Make the Most of Facebook

While Facebook can be a quick and cost-effective way to market your business, these tips will ensure you get the most out of your social media presence.

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On My Mind: Fear Not!

This month as I was putting together our Crowdsourcing piece I discovered that there are many things that scare you.

Salon Fanatic Tour Day 3: Sacramento, Calif.

For the third day of the Salon Fanatic Tour, I managed to see three salons in the state's capital.

How to Tweet

Don’t be intimidated by Twitter. Those precious 140 characters can be used to bring in new clients, as well as keep current clients up-to-date on new promotions and last-minute openings.

Let’s Change the Atmosphere on Our Social Media

How many nail professionals shy away from social medial for fear of being attacked, or simply to escape the negative energy it seems to be contaminated with?

On My Mind: Keeping it Real

The NAILS team attended a Digital Summit in Los Angeles. Here are a few takeaways from the event.

How to Take Great-Looking Photos With Your Phone

Improving the quality of your client photos is a great way to boost your business without having to spend any extra cash.

Follow Friday: LaShaun Brown-Glenn

This veteran nail tech has a wealth of knowledge and experience to share.

Week 4 Social Media Post: Foot Files

Tell clients a foot file should have an abrasive surface, not a blade or the look of a cheese grater.

On My Mind: Milestone Makers

I worry sometimes that the nail community and those outside of it put too much of a premium on the numbers on a profile.