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Melissa Stephens, here with client Ron Oates, says, “I think guys are coming around to the same...

Father’s Day Nail Services

by Staff

The percentage of men getting nail services in the United States has actually decreased in the last few years, according to the NAILS Big Book, dropping from 8.3% of your overall clientele in 2009 to the present 3%. Luckily, Father’s Day provides an excellent way for you to offer services specifically for male clients and maybe even an opportunity to turn them into regular customers. Here are some examples of how nail salons are marketing to male clients.

A Little Texture

A Little Texture

by Staff

Kathleen M.M. Ringwood-Wood of Poughkeepsie, N.Y., takes regular flocking from her local craft store and puts it right on top of wet polish.

A Better Butter?

A Better Butter?

by Staff

Cold pressed from selected fruits, Olive Butter from Sublime Bliss has excellent emollient and antioxidant properties, making it a natural moisturizer.

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