Reader to Reader: How often do you reevaluate your service menu?

Answer

We try to keep our service menu updated with the trends. We love to do specialized scents depending on the season, as well as cater to the season’s particular needs. For example, in the winter, hands and feet need much more hydration so we add services catering to that need, whereas in the summer we offer more exfoliation-focused services. We also make sure the clients know we don’t just do “one-size-fits-all” services. Each client’s needs are different, so we cater to their specific needs. - KIMBERLY LONG, Glam Nail Spa, Blue Ridge, Ga.

I reevaluate my service menu at least once a year and sometimes more often if new products hit the market. - MAGGIE FRANKLIN, Art of Nailz at Attitudes, Visalia, Calif.

Every year I look at our service listing and determine if any changes are needed. - STACEY WITHERSPOON, Perfect Ten Salon & Talega Day Spa, San Clemente, Calif.

So far I’ve redone my original menu only once, which was six months after I opened. I took on some new services, like a Minx nail coatings manicure and pedicure, and let go of others that weren’t being taken advantage of, like the spa manicure. - MICHELLE YIANAKOPOLOS, Sweet Chic Hands & Feet at Merlin’s Ultimate Images, Manchester, N.H.

I reevaluate both my service menu and my price list about every two years. - DANA GONZALES-KURTZ, Artistry of the Nail at Salon Shibumi, Portland, Ore.

At our salon, we reevaluate the menu every time we need to reorder menus. There’s always something we want to add or take off. We’ve been doing lots of nail art lately, so we added that to our official menu. - PHUONG MAI NGUYEN, Krème de la Krème Nail Lounge, Long Beach, Calif.

We usually adjust our service menu about every three months. We add services that we’ve started offering, plus we compare prices with other salons in the area. Keeping up with your competition is important. At the same time we’ll evaluate our current prices and, depending on a specific service’s demand, sometimes lower the price to draw in customers who might not have tried that service otherwise. - DEVAN POLICZ, The Nail Policz Tanning & Nail Salon, Waynesburg, Pa.

I’m a product junkie. In my spare time, I check out Internet forums, manufacturer sites, and YouTube to find all of the newest stuff. This habit forces me to reevaluate my service menu a lot. I am constantly adding, changing or even occasionally dropping things. - CLAUDIA IACOVETTO, C-C My Nails, Newcastle, Wyo.