By Kristi Valenzuela, Crystal Focus So, what makes you so special? There is a lot of competition in the nail industry, and unless you can “earn the right” in the first impression — from the first
I’m starting over again because the spa I worked for shut down. I’m great at what I do and it bothers me to start charging a cheaper fee on services, but it’s a whole new area
By Bryan Durocher, Durocher Enterprises One of the biggest challenges during the holiday season is combating the stress our clients put themselves under. The salon is a safe haven from the pressures of the world and
I am near a college campus. What is the best way to market to this group? Steve Gomez, Milady: The best way to market to this group is to make your business fun and affordable. This doesn’t
By Lisa Marie Arnold,Salon & Spa Solutions Client communication is key! My personal opinion is that 70% of a technician’s success comes from how well you communicate with their guests. It is all in the
By Kristi Valenzuela, Crystal Focus While many salon owners intend to do a “tour” for new clients, most fail to follow through. This is unfortunate because salon tours can pump up the profits for all departments
By Bryan Durocher, Durocher Enterprises We just finished the barbecues of Labor Day and it is hard to think about the winter holidays. However it is that time of the year already. We have to prepare
By Kristi Valenzuela, Crystal Focus Stop for a moment. Think of the receptionist sitting at the front desk right now. How do her nails look? Bitten, chipped, jagged, unpolished? How about the stylists standing behind the
By Lisa Marie Arnold, Salon & Spa Solutions Salon and spa owners are increasingly optimistic about sales growth in the months ahead. According to a PBA study released July 2009, 60% of salon/spa owners expect their
By Bryan Durocher, Durocher Enterprises Q: How do you feel about giving discounts off services? A: I am not a big discounter. I believe it attracts a couponing type of client who is just moving around looking
