Discussing Women and the Economy with OPI's Co-Founder
She went from doing everything at OPI (including cleaning the floors) to being deemed the “First Lady of Nails.”
Person * Place * Thing: Yuliya Normand
Ukrainian-born nail tech Yuliya Normand shares the inspiration behind her success as a Entity Beauty Global Artist Educator.
VBP President Believes in Personal Interactions
If you’ve ever purchased a product from VBP Worldwide, you might just get a visit from the company’s president, David Anthony.
Should You Use Emojis in Your Marketing Emails?
Using emojis in your email subject lines seems like a simple thing — and it is, as long as you use them wisely.
Salon Gives Clients Personalized Welcome Sign
At Elan Hair Studio, a full-service salon located in Sea Girt, N.J., they’ve learned that a little personalization goes a long way in keeping clients happy.
Google Creates Virtual Tour for Tenessee Salon
he online tour gives potential visitors the ability to take Google’s Street View right into the salon, allowing them to see every inch of it.
Nail Art Competition Held in Nigeria
More than 200 nail artists from Nigeria and neighboring West African countries applied, and 20 applicants were then chosen to compete.
On My Mind: Share the Love
This is the month more than any other when the word “love” gets thrown around, so I say embrace the sentiment and look for ways to spread the affection among your clients, coworkers, and peers.
5 Ways to Turn Your Salon into a Competitive Brand
The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.
The Nail Hub Podcast: Incentivize the Good, Don't Just Punish the Bad
Incentivizing clients to stay isn't just about charging cancellation fees. Elizabeth Morris explains that you also need to provide rewards for good behaviors.
Social Media Showdown: Instagram vs. Snapchat
Which social media platform reigns supreme?
Is Your Website Mobile Friendly?
To check whether your salon website is usable and attracts clients on mobile devices, Salon Guru's Phil Evans has some advice.
Help Wanted Ads That Pop
Good nail techs are hard to find and open positions are hard to fill, so it's important to recruit new staff with a sales-oriented approach, says consultant and writer Lisa Starr.
Young Nails Hits Milestone on YouTube
Young Nails was recently honored with YouTube’s Silver Play Button to mark the fact that its channel has surpassed 100,000 subscribers.
Alcohol OK at California Salons
As of January 1, 2017, owners of California beauty salons and barbershops can legally offer clients one free serving of wine or beer.
ISSE Returns to Long Beach in January
ISSE will feature more than 400 top salon and spa product manufacturers from around the world.
Cuticle Cream for Picture Perfect Posts
With every tech vying for the perfect angle and pose to post on social media, it’s important to remember to keep cuticles looking hydrated.
by Beth Livesay