Sheet Masks: A Simple Upsell
The masks are left on the client’s face for an extended period of time — usually 10 to 30 minutes — to allow the skin to reap all the benefits.
Transparent Swatches Allow Clients to Play with Polish Choices
Nail techs incorporate the color swatches into their pre-service routine, and help clients narrow their polish choices.
Why It's Important to Know Your Industry Numbers
The NAILS Big Book includes important facts and statistics about salons, nail techs, and more.
Milady Offers Booth Rental Guide
The book includes best practices in finance, operations, and marketing, including building a loyal clientele.
Support Your Techs With a Photo Shoot
A Colorado nail salon produces their own photo shoots for their nail stylists, drawing from local businesses for wardrobe and props.
On My Mind: Milestone Makers
I worry sometimes that the nail community and those outside of it put too much of a premium on the numbers on a profile.
by Beth Livesay
#HappierNails Promo Targets Other Salons’ Unhappy Clients
“Did another salon ruin your manicure?” That question plays a central role in Images Luxury Nail Lounge’s outreach to potential new clients.
JOIFUL App To Recruit Beauty Professionals at IBS New York
The on-demand beauty app offers customers a full suite of salon and spa services, and seeks to add New York-based hair, make up, and nail professionals to their expanding team.
Why Celina Ryden "Fakes" Nail Photos
In the first of an upcoming video series about nail photography, Celina Ryden explains why it's important to put time and effort into your nail photos, how good editing can make sure the image reflects the real-life look of the nails, and why photography is an important part of business branding.
5 Ways to Earn More Money As a Nail Tech
Celina Ryden shares her top five ways for nail techs to increase their earnings.
How to Start Your Own Polish Line
The beauty industry may be one in which you can allow your creativity to flow, but if your goal is to launch your own polish line, you’ll need a roadmap to get you to from conception to finished product. Here’s some advice from an indie polish maker who has successfully made the journey from nail tech to entrepreneur.
4 Ways to Build Your Email List
John Rigo, a content marketer with small business technology platform Booker, offers these four tips for building your client email list.
Nail Tech Sells Unique Umbrellas via Facebook Live
They say that sex sells, but nail tech Lynnette Diaz-Madden might argue that enthusiasm sells — specifically, it sells umbrellas.
Beauty Jobs Still Hard To Fill
If you’re finding it tough to staff your salon with qualified professionals, you’re not alone.
4 Ways to Help Your Students Succeed After Graduation
Salon owners often complain that they can't find good nail techs. Here are some tips to help your students meet owners' needs and succeed in the nail industry after graduation.
by Tracy Rubert
Live Love Polish in Forbes “30 Under 30”
Brother-sister duo Michele and Wayne Lin’s brand Live Love Polish focuses on selling quality nail products to both consumers and salon professionals.
New On-Demand Beauty App Seeks Nail Techs
Mobile beauty app Joiful is inviting nail techs, hairstylists, makeup pros, massage therapists, and estheticians to join its community of world-class artists.