Business
On My Mind: What If You Hit the Jackpot?
If you had all the money in the world, would you quit your job?
by Hannah Lee
NAILS Magazine Wins Best Overall Trade Publication
Nails Magazine was honored with a record five Maggie Awards from the Western Publications Association.
The Secret of My Success (in 100 Words or Less)
Nail product manufacturers tell us their story in the space of a cocktail napkin.
My Other Life: Elisabeth Weber, social worker
Elisabeth Weber, nail technician. In her other life: social worker.
by Judy Lessin
When Clients Say No to Their Nails
In this economy it has become more common for a client to request that her artificial nails be removed due to the cost of upkeep. Jill Wright, owner of Jill Wright Spa for Nails, gives advice on how to put the client at ease.
Migi Nail Art Pens: French manicure, daisies, ladybug, and watermelon
Watch a tradeshow demo of Migi Nail Art's nail art pens. It's easy nail art in less than five minutes.
Eye Kandy's Glitter Eye Makeup Application
View a tradeshow demo of Eye Kandy's glitter cosmetics. These glitters can also be incorporated into nail art.
Mobile Marketing
How do you attract clients when you have no storefront to draw them in? Target marketing, networking, and a little creativity can help mobile nail techs expand their businesses.
Throw a Grand Opening Party for Your Salon
Let's Do Launch: Creating a memorable opening for your nail salon requires intensive planning, organizational skills, and marketing savvy.
Forsythe Celebrates 30 Trendsetting Years
Now celebrating its 30th year in business, Forsythe Cosmetics Group was founded in 1979 by husband and wife team, Buddy and Harriet Rose. Combining Buddy’s talent for sales and Harriet’s creativity, Forsythe was one of the first beauty companies to recognize and address the needs of the professional nail salon. Aspiring to fill this void, the two began producing high-quality nail lacquers formulated exclusively for professional nail technicians.
by Judy Lessin
Join the Family
From salon to nail school to high school vocational training, what started out as a slow-growing investment has now boomed into a still-growing “family” of nail techs.
by Thi Dao
ROB|B Earns LEED Certification
ROB|B: An OPI Concept Salon in Studio City, Calif., was awarded the highly coveted LEED certification, which provides independent, third-party verification that a building project meets the highest green building and performance measures.
When Retail Doesn’t Sell Well
“Retail is like real estate sitting on your shelves,” says Bryan Durocher, president of Durocher Enterprises. “If a product is not turning a minimum of six to eight times a year, get rid of it and replace it with something that will sell.”
Treats for Everyone
At Sundrops Nail Spot, salon client-turned-owner Stephanie Coulston provides the services she remembers as a child.
by Thi Dao
Flags Give These Nail Designs a French Twist Flair
As our world becomes more accessible and international, NAILS thought it would be fun to put a global spin on the classic “French” nail. Experienced nail artist Becky Bence of Salon 505: The Day Spa in Austin, Texas, created these international “French” looks by using acrylic craft paint and the different nations’ flags as inspiration.
Artist Spotlight: Kimberly Connolly-Preston
Kimberly Connolly-Preston has been doing nails for nine years, and her detailed work and craftsmanship have earned her a devout following among her clients at Exclusive Hair Designs in Kenton, Ohio, as well as first-prize in NAILS’ Mural Contest in March. NAILS got a chance to sit down with Preston and talk about some of her favorite works and how she got her start.
On the Road: Chi Nail Bar & Organic Spa, Beverly Hills, Calif.
Chi Nail Bar, located right off the well-known shopping mecca that is Rodeo Drive, opened this February. I think we can all admit that it’s not exactly the ideal time to open up a new business, what with the economic crisis and all. But that didn’t stop Ton, a second generation nail tech, from opening up her newest salon. In the business for 10 years, Ton owned several other salons before coming across the space in chic Beverly Hills.
by Hannah Lee