Cracking the Color Code
Clients come in to your salon for more than a great manicure or pedicure. They are sold on a feel, a look, or a culture. Add color to the list of tools you have to influence client behavior, accentuate services, and shape the client’s total experience.
10 Ideas For Handling Rapid Expansion
This is what you’ve been waiting for. You have a full book and clients waiting. So, what’s the problem? The problem is you need more space for nail tables, a way to manage a heavier workload, and capital to fund the expansion. Fortunately, solutions are near at hand.
So Fresh and So Clean
Sweet Lily Natural Nail Spa & Boutique in New York City offers a pleasant escape from the dust, dirt, and grime of downtown Manhattan. Thanks to owner Donna Perillo’s sanitary and natural nail care methods, people can step inside and get a breath of fresh air.
A Chocolate Escape
Since January of 2001, Hershey, Pa.’s own Spa at the Hotel Hershey has treated guests to a variety of chocolate infused-nail and spa services, while offering a peaceful escape for those who just want to get away.
by Tim Crowley
No Girls Allowed
A salon exclusively for men may seem like a far-fetched idea, but ManKind in Fort Lauderdale, Fla., proves it can be done with flair. In a setting of beers and big-screen TVs, men get tuned up with an array of beauty services.
by Sree Roy
Does Your Salon Need New Man-Scaping?
The beauty industry has catered to the needs of women for years, but it’s a wise business move to update the salon to reflect the current man-scape. Keep reading to learn five areas in which you can make your salon more man-friendly.
Not Your Mother’s Nail Salon
Opening last year in one of the country’s few remaining Japantowns, Sakura Nail Bar takes advantage of its historic location and focuses its efforts on a young clientele.
Going for the Green: Eco-Conscious Salons
Salons have always been centered around a beauty philosophy — but what happens when salons extend that outlook to include Mother Earth? As green salons pop up all over the country, find out what this trend means to you.
by Sree Roy
Blueprint of a First Year
Opening your first salon can be the most exciting time of your life — but it can also be the most challenging. Robbie Schaeffer lets you in on the trials and tribulations of opening Rob|b: An OPI Concept Salon.
Design Dilemma: DIY or Go Pro?
You’ve found the perfect spot for your salon. And now it’s time to transform the empty shell into a stunning interior. So should you attempt to do it yourself or sit back and let the pros handle it? Do-it-yourselfers and professional design firms talk about your salon design options.
by Sree Roy
The Ladies Love The Powder Room
At The Powder Room, a chic salon in St. Peters, Mo., the motto is “Life should be an experience!” And, when customers come to the salon, the experience they get is as enjoyable as having a good lunch with their best girlfriend.
How to Get the Most Out of Your Distributor
Next time you pop into your favorite distributor’s showroom or talk with your sales representative, find out what additional services they provide. What you discover may help you build a stronger salon brand and a more profitable business. Here are 20 things your distributor can do for you.
Going with the Flow: How to Integrate Feng Shui into the Salon
Many people believe feng shui, when used properly, can give your salon business an enormous boost. Our expert tells you how to apply these ancient principles to your salon’s layout and decor to increase harmony, good luck, and prosperity.
I Love the Nightlife
Five o’clock isn’t necessarily quitting time for all techs, stylists, and massage therapists. Salons and spas across the country have started tapping into new markets by staying open late — and not just 7 p.m. late, but 9, 10, or even 12 a.m. late.
San Fran Sways to the ZaZa
Parking themselves in a neighborhood needing a nail spa, three owners capitalized on location and have sparked San Francisco’s interest in their stylish, serene suite.
Rev Up with Eight Great Salons
One sure-fire way to jump-start your energy is by re-working you work space, but when you’re looking to redecorate your salon, you know you don’t want yours to look like every Tom, Dee, or Harriet’s salon.
Nothing Artificial
Ten years ago any nail tech would have called you crazy if you said you were opening a salon that offered only natural nail services. Today, successful natural nail salons are servicing a growing clientele, and most are doing it with very little marketing.