tradeshows

European Nail Vacation

After several years of urging from Swiss-born, California-based nail tech Elsbeth Schuetz, Editor Hannah Lee hopped on a plane and headed first to Zurich, Switzerland, and then to Dusseldorf, Germany, to attend two European beauty shows.

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NAILgasm, a Nail Art Documentary

Here is the second trailer for an in-progress documentary by Brass called "NAILSgasm", exploring how nail art has evolved from the streets to high fashion. This trailer was unveiled at a joint launch party

IBS Las Vegas: Beauty Is Pain Tattoo

Check out this tattoo! Jamie Melchor (pictured above) was inspired by her mother to pursue her dream of getting into the beauty world. She went to cosmetology school at the age of 15. She got this

IBS Las Vegas: Embedded Time in Acrylic and Gel

I had the pleasure of talking to Guin Deadman, owner of Shear Magic Styling Salon in Grand Junction, Colo. She has been a NAILS Magazine reader for 17 years!She accumulated timepieces, screws,

IBS Las Vegas: Young Nails Family Keeps It Busy

It’s one big happy and busy family when it comes to Young Nails and beauty shows. Pictured above are Young Nails CEO Habib Salo (far right), president Greg Salo (second from right), and

International Beauty Expo: Mood Gel Polish by LeChat

Yvonne Vuong of LeChat polishes NAILS’ managing editor Sree Roy’s nail with the company’s Mood Gel-Polish. The gel-polish is applied with several coats and begins to change color when exposed to different temperatures. (You can show

International Beauty Expo: Tip Jar’s New Stiletto Nail Tips

Chris Vo of Tip Jar showed us the new stiletto tips that the company is selling. They also had many other styles of tips on display including patterns, round tips, and flared tips. Vo explained that

International Beauty Expo: Bon Bliss Makes Adorable Candy-Themed Scrubs

Elissa Choi, co-founder of Bon Bliss, launched the company in the professional salon industry only about two weeks ago but the company has been around for about one year. The company specializes in single use, candy

International Beauty Expo: Pele Stamping Nail Art

Miriam Rozenbaum of Pele Stamping Nail Art stamps white flowers on NAILS’ managing editor Sree Roy’s nail. We’ve seen more and more professional nail techs use stamping in nail art. This process works by putting any

NailTech Network Orlando Social 2012

On Saturday, June 2 before the Premiere Orlando Beauty Show, 300 nail techs gathered in a ballroom at the Rosen Centre Hotel, adjacent to the convention center, to participate in the NailTech Network Orlando Social, put