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It's So Easy

It's So Easy Stripe Rites Nail Art

Whether you’re looking to channel your inner tiger or complete a modern-day Picasso on a nail, It’s So Easy Stripe Rites come in handy.

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Stripe Rite Polishes

If you’re looking for more detail and control with your nail art, check out It’s So Easy’s Stripe Rite polishes.

The Original: NAILS Readers’ Choice Awards 2011

NAILS announces 2011 Readers' Choice Award winners and finalists.

Premiere Orlando Tops Our List of Favorite Nail Shows

Gathering top names in beauty, Premiere features a solid lineup of networking events, competitions, educational workshops, and more than 500 booths.

AII Acquires It’s So Easy, Poshé

In February 2011, American International Industries (A.I.I.) announced the acquisition of It’s So Easy Nails, a line of nail art accessories, products, and tools. A.I.I. also acquired certain assets from Almell Products, Inc., including the Poshé brand.

Fun Polish

Fun Polish by It’s So Easy lets you create a truly one-of-a-kind look for each client — and even for each nail.

NAILS Readers' Choice Awards 2010: America's Next Top Nail Products

NAILS is pleased to announce the 2010 Readers’ Choice Awards, a round-up of YOUR favorite products by category, covering everything from acrylic systems to ventilation units. Now in its seventh year, NAILS Readers’ Choice Awards are selected exclusively by YOU, the readers of NAILS Magazine, from a list of nominees supplied directly by the manufacturers of the products themselves.

Take a Tip From ... It's So Easy's Rita Padilla

If you’ve ever visited the It’s So Easy booth at a major trade show, you’ve probably seen Rita Padilla

Brush-On Gels Were All the Buzz at Cosmoprof

Gels continued their recent boom at Cosmoprof North America. There were more soak-off gels, more colored gels, and at least 10 companies showcasing the hottest trend right now — brush-on gel polish lines.

Premiere Lives Up to Its Name

The Premiere Orlando International Beauty Event again proved itself as a vibrant beauty show, with more than 46,000 attendees present during the two-day show (which took place June 6 to 7). The show featured 350-plus classes, nail competitions, and NailTech Network Orlando (which was co-hosted by Beautytech.com and NAILS). Next year’s show will be June 4-6.

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