Hot Deals

Nail Design

Business

Technique

Wellness

For Students

Awards & Contests

News & Events

Videos

Disaster Response

Tag Search Result

retailing

Cuccio Helps Rev Up Your Revenue

Five marketing tips to push your salon to achieve extraordinary results.

Read more

Retail Boutique: Candles

It’s smart to retail items that go hand-in-hand with your nail services, like polish and hand lotion, but if you go beyond these basic retail items, it can really set your salon apart from the pack. Each month, we’ll feature unique retail items that your clients will love.

Callus Remover & Smoother

Water-resistant disks topped with a 60-grit working surface adhere to the bottom of the tub or shower.

Nails File: Knit Waist Bags

Point of View: Should retail sales be a top priority in the salon?

Says our employee representative: Meeting more of a client’s needs through retail will make her more likely to stay loyal and to send referrals.

Reader Tells Techs (and NAILS) to “Get a Clue”

Everyone talks about the great promise of retailing, but to hear about the challenges from someone in the trenches is a reality check.

10 Ways to Make Your Salon Holiday [Shopping] Destination

You’re competing against the discount dollar store and the high-end boutiques, but with a little creativity, you can create a buzz around your salon – and not just the services – that will keep people long into the New Year.

Could a New Word Invigorate Salon Retail?

What if, instead of calling things like cuticle oils and nail strengtheners “retail products” and suggesting that you “retail them,” we call them “take-home products” that you “recommend”?

Point of View: Advertising in Consumer Media

Do you think it's important for nail manufacturers to advertise in consumer media?

What Women Want (and are buying)

Women want to be a better version of themselves. They’re looking for products that will transform them, but they’re also looking for a great deal. At a recent trade show, The Benchmarking Company’s Alisa Marie Beyer presented these findings, found via a survey conducted by her beauty marketing research firm. Read on to find out what else the study showed — and how you can use it to your advantage.