A gauge of high-fashion savvy, nail color has trickled down from the runways to become a sizzling retail commodity and an integral part of the way consumers use color to build their wardrobes.
A recent article reveals a growing respect for the nail business as a prosperous industry providing valuable services.
Ever wonder what shade of polish goes best with magenta hair? Well, wonder no more.
I’ve been talking to several editors at the big consumer beauty magazines. They all seem to ask the same questions, like " What should someone look for in a good nail salon? "
While the article did employ a few scare tactics, on balance, it did much more to cairn fears about potential disease transmission and to educate die public about the stringent standards technicians and salon owners must adhere to.
As you might expect, price was not the determining factor in quality.
As I browse through the fashion magazines each month, I begin to think we needn’t worry about the message these so-called beauty authorities are sending about nail care because they’re on such a different wavelength from us anyway.
If you’re looking for nail care information in consumer beauty magazines, you’re looking in the wrong place.
salon clients want to purchase retail products directly from their stylists and nail technicians because they trust the professionals and because they believe the quality and selection of products sold in the salon are superior.
Beauty editors from leading consumer magazines previewed the Nail Manufacturers Council’s release of four nail trends in its Nailwatch ’93.
