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Are Nail Salons Beauty Salons?

While some yellow pages publishers allow nail salons to advertise under the beauty salon classification, others restrict them to the nails-only section.

Let Your Customers Do the Giving

M.T. Fencl finds clever ways to market her salon during troubling economic times.

11 Mistakes to Avoid When Starting Your Own Salon

We can all learn from the mistakes of others, so read these words to the wise from salon owners who have made their share of mistakes along the way.

From Symphonies to Rodeos: Advertising in Event Programs Brings in the Business

Katherian Harris, owner of Sherwood Hair Design in Odessa, Texas, finds it lucrative to advertise her salon in event programs.

If It’s Tuesday, It Must Be Toes-Day

Top salons use promotional gimmicks, discounts and targeted advertising to get clients to try their pedicures.

Slow Times Busy Times Any Time’s the Right Time to Advertise

A steady advertising program keeps business growing year-round.

Advertising... The Enigma: Or Is It?