as i see it

As I See It: Five Trends to Watch in 2000

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Competitors Ranking Brings Out, Well, Competitiveness

Since there is no certain way to know how many competitors are in each competition or whether they’re ranked competitors, we can’t award bonus points based on whether a competition is crowded with the top people.

NAILS Rewards Subscribers

Our slogan for NAILS Rewards is “Surpass Your Expectations.” That’s something we take to heart here at the magazine.

As I See It: Mission Control

Besides providing nail professionals with a monthly magazine that is an informational and educational resource, our mission is to inspire you.

Nails Industry Association Gone, But Its Mission Endures

Lessons From the Discount Salon Front

There are a couple of practices found in most discount salons that I think all nail salons could learn from.

As I See It: Hooked on "Masters"

As a "subscriber" to the Masters Program, you get a monthly tape, hosted by Winn Claybaugh and Kitty Victor and delivered by some of the professional salon industry's leaders.

Get With It … On-Line

If you aren't online yet chatting with other nail techs, you're missing a unique opportunity.

October Is Breast Cancer Awareness Month, So Be Aware!

For the occasion of the City of Hope's Spirit of Life Award, honoring Jan Nordstrom Arnold and Jim Nordstrom of Creative Nail Design, everyone wore at least a hint of pink -- even the guys.

Editor's Note: Make Your Own Decisions About Truth in Advertising

There have been times when I haven’t been happy about running certain ads. But I think it’s important that readers understand the difference between paid advertising and editorial provided by the editors of NAILS.