Men-as prospective clients-require different approaches and attitudes to entice them into the salon. Before you decide to market to the opposite sex, you need to make sure you salon and your service menu are ready for them.
He’s split the atom, walked on the moon, and flown faster than the speed of sound. So, what’s he gonna do now? Get a pedicure, of course.
Even for the salon-squeamish male, Agosta Hair Color and Grooming for the Civilized Man is an appealing, non-threatening haven offering nail, skin, and hair products and services in a masculine setting.
Luring men into your salon is challenging, but it’s easier than getting them to stop and ask for directions. Help them find your salon easily with the right services and go easy on the frills.
You’ll get no namby-pamby, perfume-scented, touchy-feely beauty care at The Men’s Room, a new Las Vegas-based salon where “Men can be men.”
With a little enterprise, you can get the most from today’s ignored men’s market and muscle in on Herculean profits.
