business building

Event Loyalty Card for Nail Tech Event of the Smokies

Last year was my first visit to the Nail Tech Event of the Smokies and I was so excited to see a large nails-only event. It is basically a small show just for nail professionals —

Read more

Plan Now for a Nail Cruise Next Fall

The New Year is approaching fast and it is time to take a look at what is to come! What education are you thinking of for next year? Are you thinking of traveling to a show,

Pre-Plan Now for Return Clients in 2013

With the influx of extra clients you may have right now for the holidays, what are you doing to bring them back next year? Have you gathered addresses for follow-up cards or birthdays as a reason

Do You Offer Black Friday and Cyber Monday Salon Specials?

Business building is something on the minds of nail professionals new and old in some cases. After asking for blog suggestions on my Facebook page it was the most common request. With that in mind I

My True Love

Have you ever dreamed of leaving the industry to get a “real job”? Techs who have tried it share their stories of how they came to realize their first love is their true love. They also share the challenges they encountered when they returned after an absence.

Before and After Pictures Are Good Marketing Tools

Remember the blog where we talked about taking pictures of returning clients to show the wear of your services and how they held up and the nails still looked good? Another version of that is before-and-after

Do You Use E-Mail Groups for Your Salon Promos?

It might shock some of you to know, but organization is not one of my stronger qualities. I am ever on a quest to be more organized and find that life tends to get in the

Nail Care is a Smart Biz

Modern Salon 's September 2012 issue discusses why the nail business, which has grown significantly since last year, is a smart one for hair salons to be in.

Loving Millie's Marketing Tips

In doing a quick appearance on Nail Talk Radio on August 6, I was inspired as usual by Millie’s Marketing Tips and felt the need to share some info from her with you. She is truly

Back to School and Holiday Planning Already? Yep!

With the beginning of the school year here for some and looming on the horizon for others, are you starting to plan out your fall/winter game plan? Will you be offering any nail art specials or