"Go to where the media is!” says Nanette Miner, a small-business marketing expert and co-author of the book, 101 Media and Marketing Tips for Salon Owners, Stylists and Managers.
By intentionally cultivating a sense of connection among clients, techs and salon owners can extend their sphere of influence beyond the walls of the salon and establish their place in the community.
Medical and beauty professionals need not be at odds with each other. Instead, techs can help create a bridge between professions, with multiple benefits to both tech and doctor.
I always love getting out of the office and seeing what’s going on firsthand. And after the year we had last year, it’s refreshing to see the shape of things turning around.
Nail companies are always on the lookout for new educators. They are looking for enthusiastic and motivated techs to show other nail techs how they too can make fantastic nails using that specific brand.
The fourth-annual Northwest Nailtechs Networking Retreat will be held just outside of Seattle on Vashon Island, Wash., October 15-19. Enjoy a beautiful, relaxing, oceanfront setting while attending a tradeshow, classes, seminars, private workshops, competitions, and keynote presentations by Vicki Peters and Millie Haynam.
Whether you decide to add a new service, or completely rethink how you’ve set up your salon, commit to making at least one change in your business this year.
Facebook and Twitter pages are becoming the quickest and most effective ways for manufacturers to directly communicate with customers. For nail techs, becoming an online fan or follower can help keep you informed about nail education, troubleshooters, product specials, style trends, and more.
See what a typical Networking day entails.. lots of hands on, one-on-one, products demos, speaking to some of the top educators in the industry, up close and personal.. get to know other local techs and discuss business ideas with them.
Surprise! It’s often said that school does little to prepare techs for the salon environment. And it’s not only the technical challenges that may come as a surprise to the newly minted nail tech.
