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Behind the Scenes: Kusama-Inspired Nail Art

January 14, 2019  | Article

Cover tech Sigourney Nuñez created artwork inspired by Japanese artist Yayoi Kusama, featuring OPI’s Tokyo collection for spring 2019.

Keywords: nail polish   natural nails   OPI Products   Sigourney Nunez  

Essie Gel Couture Scarlet Starlet Reds

December 17, 2018  | Article

Since Essie is known for adorning celebrity nails throughout the red carpet season, the Scarlet Starlet Reds collection contains three new reds and three classics that will make clients feel like a movie star. 

Keywords: award shows   essie   long-lasting nail polish  

EzFlow Introduces TruLAQ to Match Dip and Gel Colors

December 15, 2018  | Article

EzFlow has introduced TruLAQ, an extended-wear lacquer that matches the brand’s newly repackaged TruGEL gel-polish and TruDIP shades. 

Keywords: dipping systems   EzFlow   gel-polish   lacquer   polish  

Season of Swag Giveaway 2018

November 2, 2018  | Article

Learn how to enter NAILS Magazine's holiday giveaway for a chance to win hundreds of dollars in gifts from your favorite brands!

Keywords: Erica's Advanced Technical Abrasives   Footnanny   Giveaway   holiday promotions   holidays  

Essie Gel Couture Sheer Silhouettes

November 1, 2018  | Product

Inspired by meticulously crafted couture lingerie, six new lust-worthy polishes add to a growing palette of classically perfect Gel Couture colors. 

Keywords: essie   long-lasting nail polish   polish   polish collections  

3 Ways to Apply Glitter to Nails

October 19, 2018  | Video

Natasha Lee demonstrates three ways to apply loose glitter to nail polish and gel-polish.

Keywords: glitter   glitter nail art  

OPI Opens First Pop-Up Shop in New York City

September 17, 2018  | Article

Piggybacking off of NYFW, OPI opened its first pop-up shop, giving media, influencers, and fans a passport to color.

Keywords: dipping systems   gel-polish   Instagram   OPI Products   Suzi Weiss-Fischmann  

5 Things to Consider Before Starting Your Own Indie Nail Polish Line

September 17, 2018  | Article

Keeping these important points in mind will take you a long way toward creating an indie polish brand that succeeds.

Keywords: branding   Business   marketing/promotions   nail polish   niche marketing  

NAILS 35th Anniversary Flashback: 1994, Chanel Vamp Polish

September 10, 2018  | Article

In 1994, Chanel debuted its Vamp nail polish on fashion runways, and the following year, the rich, bold shade took in more than a half-million dollars in consumer sales.

Keywords: 35th anniversary   history of nail care   nail styles   polish  

En Vogue Simply Colour Gel

September 5, 2018  | Product

Add excitement to your nail service with En Vogue's seven Simply Colour Gels.

Keywords: colored gels   gels   nail art  

Prizm Strong Nail Protection and Strength

September 5, 2018  | Product

This nail treatment coats your nail in a protective sealant, minimizing damage due to nail products.

Keywords: foot conditions   nail treatments   natural nail care   natural nails  

Dazzle Dry Urban Elements Fall 2018 Collection

August 29, 2018  | Product

Get ready for fall with the Urban Elements Collection by Dazzle Dry.

Keywords: Dazzle Dry   fall nails   nail polish   polish collections  

China Glaze OMG Flashback Collection

August 29, 2018  | Product

China Glaze re-introduces six iconic holographic shades for its limited edition OMG Flashback 10th Anniversary Collection.

Keywords: China Glaze   holographic nails   nail polish   polish collections  

Circus Style Nails for Moschino x OPI

August 28, 2018  | Article

Tom Bachik led the OPI team in creating circus-themed nails for 36 models. 

Keywords: chrome   fashion   glitter   lacquer   OPI Products  

Polish Preview Fall 2018: Musical Muses

August 15, 2018  | Article

From a medley of metallics to crème-finish crescendoes, this fall’s polishes are giving us major inspiration. Plug in, tune out the rest of the world, and watch as the season’s newest hues dance before your eyes.

Keywords: Artistic Nail Design   China Glaze   cnd   Cuccio   Entity Beauty  

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