We've been tracking our advertising results since we opened — and the results have been rather surprising in a way. Years ago with my first nail salon I tried every form of print advertisement and nothing seemed
OPI’s Suzi Weiss-Fischmann gets polished by a Marinello student in the new color OPI Marinello On the G.L.O.W. There’s a brand new shimmery red OPI polish out, but to get it you’ll have to visit a Marinello
The girl-treprenuers of NailEZEE — Ryan, Jordan, and Erin Wolf — recently launched a trio of purple polishes to help fight Alzheimer’s. The colors — (from lightest to darkest) Lovie Dovie, Pamper Me Purple, and Power to
Welcome to Assignment #5! Are you getting antsy to put your notebook out in the salon reception area? How about we create a mini menu for the notebook today and do just that! Then in the
To continue the DIY theme in another direction, some "stuff" hit the proverbial fan on a networking forum recently when a major figure in the industry stepped forward to ask for input on a project to
The past two weeks have moved a lot faster than I ever expected. While searching online I found two spa chairs on Craigslist. If you are an avid reader of the blog (which I know you
There's a lot of discussion out there regarding the do-it-yourself nail market. I remember when Backscratchers introduced their Extreme line there was a lot of sentiment from professionals who didn't want to add the service to
Now that the salon is almost ready for its opening, I can put my marketing plan in place. The new school marketing methods are social media marketing. This includes Facebook, Twitter, and the website. Social media
On my way out of the salon last week, I looked up and there it was: the Upscale Nail Bar & Boutique name on the sign in the shopping center. We have been waiting for a
We participated in the Clayton Harvest & Music Festival on September 18. What an event that was. Our booth was set up with a demo table, a table displaying the products we use in the salon,
