business building

Young Nails Biz Talk: Failing and Building Nail Confidence

Young Nails' Habib Salo and Tracey Reierson discuss how to build your confidence and deal with making mistakes as a new nail tech.

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Young Nails Biz Talk: Building a Clientele

Young Nails' Habib Salo and Tracey Reierson discuss how to build a clientele, whether you're starting from scratch or trying to step up your current business.

Be Bold With Your Guarantee

Salon consultant Tammy Dennis recommends that owners offer an unconditional guarantee for their services to get customers through the door.

Customization Is King, Says Industry Analyst

Customized services can attract clientele looking for a personalized experience from their salon.

4 Ways to Build Your Email List

John Rigo, a content marketer with small business technology platform Booker, offers these four tips for building your client email list.

Live Love Polish in Forbes “30 Under 30”

Brother-sister duo Michele and Wayne Lin’s brand Live Love Polish focuses on selling quality nail products to both consumers and salon professionals.

5 Ways to Turn Your Salon into a Competitive Brand

The best salons today are outperforming their competitors by standing out — and they do this through strategic branding and design.

Take the Business Card Challenge

Ivan Zoot encourages salons to go old-school in their marketing, and discusses his “500 Business Card Challenge.”

Doing Good While Boosting Your Business

Spa parties can be a great revenue booster, but partnering with a local charity can bring in new clients and set your business apart from the pack.

When Is the Last Time You Raised Your Service Prices?

There is no excuse sufficient enough to devalue your time.