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Business

Be Bold With Your Guarantee

by NLS Staff | June 27, 2017

“I’ve offered an unconditional guarantee on my work for years,” says salon owner and industry consultant Tammy Dennis. “But in all that time, I’ve only been asked to make corrections a handful of times, and I’ve only had to give a refund twice.” She advises other salon owners to take a page out of her book and adopt her slogan, “You’ll love it or it’s free!”

The risk of clients taking advantage of the guarantee is small compared to its value as a marketing tool, she says. “People will choose you over your competitors just for your guarantee. Display it prominently on your business cards and all your marketing materials, and put signs up at your front desk and all stations.”

You can download a free e-book with more business-building tips at www.tammydennis.com.

Mother's Day Promo: Pick A Flower

Business

Mother's Day Promo: Pick A Flower

by Staff

D'Amertri's Aveda based out of Colorado celebrates Mother's Day with a promotion that gives clients a chance to win prizes including discounts on services, including a year of free haircuts.

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On the Road: Kleur

Business

On the Road: Kleur

by Beth Livesay

As a longtime fan of nail art collective Kleur, I was excited to find that they opened a salon in Long Beach, Calif., to showcase their artwork and eclectic style.

Videos

In our video section, watch salon professionals in action, listen to the advice of salon business experts, and tour inside the world’s top salons.

Business

Create a Digital Resume on Canvas Recruit

by Staff

Canvas Recruit​ — a recruitment, education, and networking platform developed by two industry veterans — gives beauty professionals and students the ability to create beautiful digital resumes (“canvases”), apply for job openings, and collaborate with like-minded professionals.

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