Foot reflexology may appeal to customers looking for healthful, individualized services.

Foot reflexology may appeal to customers looking for healthful, individualized services.

Consumers are looking for customized beauty offerings that provide unique benefits tailored to the individual, according to a recent report from research and consulting firm GlobalData.

“The ability to customize or personalize beauty and grooming products is a significant draw to today’s consumers. How well a product is tailored to one’s needs and personality is the second most influential factor when making choices in this sector, the first being how the product impacts health and well-being,” says Jamie Mills, consumer analyst for GlobalData.

So what does that mean for the nail salon owner? Here are a few ways to blend health and customization into your services:

  • Let customers select their own essential oils to mix into lotions and scrubs
  • Create custom-blended polish shades
  • Offer a skin tone analysis to find the most flattering polish shades
  • Stock a client’s favorite herbal tea to sip during her pedicure
  • Offer reflexology or another relaxing add-on, such as scalp massage