Consumers are looking for customized beauty offerings that provide unique benefits tailored to the individual, according to a recent report from research and consulting firm GlobalData.
“The ability to customize or personalize beauty and grooming products is a significant draw to today’s consumers. How well a product is tailored to one’s needs and personality is the second most influential factor when making choices in this sector, the first being how the product impacts health and well-being,” says Jamie Mills, consumer analyst for GlobalData.
So what does that mean for the nail salon owner? Here are a few ways to blend health and customization into your services: