How This Salon Wins Back 15x Their Spend on Marketing Campaigns

*This article was repurposed with permission from Fresha.

Summary: 

Fresha, a full solution booking software for beauty and wellness business, gives London salon Blush + Blow every tool they need to create, send, and track impactful marketing campaigns that get them booked.  The salon used these Fresha features: blast marketing campaigns, reports, online calendar, online bookings, reviews

About Blush + Blow

Blush + Blow began as a blow dry bar 2017. Since then they’ve grown their services to a full range of hair and beauty treatments, and expanded with a clinic dedicated to skincare.

The challenge: creating marketing campaigns with a clear impact

Before joining Fresha, Blush + Blow tried various marketing tactics to promote their new services and venue, including PR agencies, influencers, and more. But it was always hard to measure their results, and none seemed to make a clear impact. Not to mention, managing each of these marketing campaigns separately was time-consuming and inconvenient.

Blush + Blow needed a reliable, effective way to reach their clients, and clear visibility of each campaign’s performance. They also needed an online booking platform to simplify running the salon, so their founder Bridget Hannon could focus on building their marketing strategy and growing the business.

"We needed an online booking platform that offered a set of robust marketing tools and valuable insights to help grow our business – without having to be a marketing expert to use it."

- Bridget Hannon, Founder of Blush + Blow

The solution: a drag-and-drop campaign builder with free templates, client segmentation, and instant retargeting

After signing up to Fresha for free, Blush + Blow began using Fresha's campaign builder and free templates to create personalised marketing campaigns. From seasonal promotions to new treatment announcements, Blush + Blow can build email and text message campaigns in minutes, send them to the right clients at the right time, and instantly retarget clients who miss the message.

Reports showing exactly how clients engage with campaigns

Blush + Blow gets clear reports showing the results of each campaign – down to which clients opened, clicked, or booked, and how much revenue each campaign earns – so they can refine future campaigns for even better performance. And all this while using the platform to manage appointments at both venues, take online bookings, collect client reviews, and more. 

“With Fresha, we can quickly send impactful campaigns that match our brand and clearly view the results, all within our booking platform. It’s a much better, more convenient way to connect with our clients.” 

The results: marketing campaigns that generate 15x their cost

Now, Blush + Blow regularly uses Fresha’s campaign builder to engage with their clients at key times throughout the year, share their latest offers, and keep their calendar full. The results include:

• 15x average return on spend for their marketing campaigns, with clear reports showing how to make future campaigns even better  
• 3x sales of skin services, after promoting their new skin clinic with Fresha’s marketing tools 
• 4 new staff members recruited to handle the increase in business

With Fresha taking care of Blush + Blow's day-to-day salon operations, founder Bridget Hannon says she is freed up to focus on acing their marketing strategy and growing the business. 

Want results like these for your business? Check out what Fresha can do for you, subscription-free.

 

Originally posted on Modern Salon