IBD educator Wende Thummel shows Irine Taylor the new IBD Gelac soak-off gel colors during her demonstration of the product.
Sandy Combs, a Hand & Nail Harmony educator, paints an intricate design using Gelish soak-off gel polish on top of the company’s Prisms & Riches sculptured acrylic.
OPI guest artist Adela Muñoz demonstrated the versatility of OPI’s Axxium soak-off gel colors.
Siblings Michael Han and Stephanie Cao greeted visitors at the family-owned Hollywood Beauty Supply booth.
Vicki Peters, Juli Miller, and Noubar Abrahamian helped launch Nubar’s new Infinity Gelicure soak-off gel polish.
Backscratchers hosted a nail tip guessing game to promote the redesigned Nouveau Nail Tips, giving the exact guesser $150 in products.
Cacee’s Long Truong and Tony Chevere promoted the new hybrid GP Soak-Off Gel Polish.
The NSI booth was fully staffed, with (from left to right) international director of education Risé Carter, and educators Marty Cooke, Staci Noble, Sarah Burel, and Heather Hall.
Nail Tek’s Peggy Bellafiore, Valerie Clark, Saverne Smith, and Mary Jo Zwirowski enjoyed the warmer weather that came along with a show hosted in Long Beach and promoted the company’s Crystal File designs.
Go to www.nailsmag.com/nailstv to view video tutorials from the show floor.
Celebrity nail tech Lisa Logan (left) designed her own line of Minx nail coatings and applied her whimsical Happy Dots pattern to managing editor Sree Roy’s fingernails.
Lumos founders Jim and Linda Nordstrom were working hard at their booth to educate attendees on the new Lumos top and bottom coats, with advanced formulas for faster dry times and improved performance.
That’s a good-looking team at the Light Elegance booth. From left to right are Kristen Dutcher, Jayne Berger, Lezlie McConnell, Jim McConnell, Liz Hyerstay, and Josephine More.
NAILS publisher Cyndy Drummey (left) met up with Anette Claesson (center), a long-time friend who used to run a nail academy in Sweden and who now focuses her energy on Swedish nail magazine naglar i norden. To the right is Hakan Johansson, a sales manager at Filtronics.
CEO of Star Nail and Cuccio Naturalé, Tony Cuccio, and Star Nail vice president of marketing and sales Elaine Watson were guests on Athena Elliott’s NailTalk Radio, which was streaming live from the Rock Bottom Brewery in Long Beach, Calif., after ISSE.
China Glaze educator Lynn Long demonstrates four of China Glaze’s new Crackle Glaze colors over her previously polished nails (and gel-coated index finger).
Belava office manager Josephine Tejada stands by the company’s Indulgence Chair, which now has an optional swiveling manicure accessory surface.
IBD educator Wende Thummel shows Irine Taylor the new IBD Gelac soak-off gel colors during her demonstration of the product.
Sandy Combs, a Hand & Nail Harmony educator, paints an intricate design using Gelish soak-off gel polish on top of the company’s Prisms & Riches sculptured acrylic.
OPI guest artist Adela Muñoz demonstrated the versatility of OPI’s Axxium soak-off gel colors.
Siblings Michael Han and Stephanie Cao greeted visitors at the family-owned Hollywood Beauty Supply booth.
Vicki Peters, Juli Miller, and Noubar Abrahamian helped launch Nubar’s new Infinity Gelicure soak-off gel polish.
Backscratchers hosted a nail tip guessing game to promote the redesigned Nouveau Nail Tips, giving the exact guesser $150 in products.
Cacee’s Long Truong and Tony Chevere promoted the new hybrid GP Soak-Off Gel Polish.
The NSI booth was fully staffed, with (from left to right) international director of education Risé Carter, and educators Marty Cooke, Staci Noble, Sarah Burel, and Heather Hall.
Nail Tek’s Peggy Bellafiore, Valerie Clark, Saverne Smith, and Mary Jo Zwirowski enjoyed the warmer weather that came along with a show hosted in Long Beach and promoted the company’s Crystal File designs.
Go to www.nailsmag.com/nailstv to view video tutorials from the show floor.
Celebrity nail tech Lisa Logan (left) designed her own line of Minx nail coatings and applied her whimsical Happy Dots pattern to managing editor Sree Roy’s fingernails.
Lumos founders Jim and Linda Nordstrom were working hard at their booth to educate attendees on the new Lumos top and bottom coats, with advanced formulas for faster dry times and improved performance.
That’s a good-looking team at the Light Elegance booth. From left to right are Kristen Dutcher, Jayne Berger, Lezlie McConnell, Jim McConnell, Liz Hyerstay, and Josephine More.
NAILS publisher Cyndy Drummey (left) met up with Anette Claesson (center), a long-time friend who used to run a nail academy in Sweden and who now focuses her energy on Swedish nail magazine naglar i norden. To the right is Hakan Johansson, a sales manager at Filtronics.
CEO of Star Nail and Cuccio Naturalé, Tony Cuccio, and Star Nail vice president of marketing and sales Elaine Watson were guests on Athena Elliott’s NailTalk Radio, which was streaming live from the Rock Bottom Brewery in Long Beach, Calif., after ISSE.
China Glaze educator Lynn Long demonstrates four of China Glaze’s new Crackle Glaze colors over her previously polished nails (and gel-coated index finger).
Belava office manager Josephine Tejada stands by the company’s Indulgence Chair, which now has an optional swiveling manicure accessory surface.
In line with 2010’s record attendance, approximately 40,000 beauty professionals descended on ISSE Long Beach’s sold-out show floor from January 29-31, where they were greeted with the latest products and education from some of the world’s leading and up-and-coming beauty companies and professionals. Participation in the show’s expanded array of more than 250 educational opportunities, included as part of the ISSE Long Beach ticket, exceeded expectations with many at or near capacity.
Many major nail manufacturers exhibited at the show, letting nail techs see and, in some cases, try out new products firsthand. Many nail competitions also occurred, including a new Perfect Match competition. ISSE Long Beach 2012 will be held January 28 to 30.
For more International Salon & Spa Expo (ISSE) Long Beach 2011 coverage, visit these additional photo galleries:
ISSE 2011: Nail Art Competition Winners
ISSE 2011: What nails did you wear at the show?
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