This month's Reader to Reader offers ideas as diverse as how to display products to simply learning to be a good listener.
Illustration by Chris Murphy
When I am looking for new clients I do a “deal sheet.” We hand them out to everyone who walks in the shop and have our kids do neighborhood deliveries after school.
Vancouver, British Columbia
I have a display table behind my nail station and a shelf at the end of my manicure table just within my clients’ reach. During their services they have no choice but to look at the new products I have offer.
I put my e-mail address on everything. Clients love to get information through e-mail it seems that everyone has a computer these days. I also place menus outside the salon because people walk by and want information but don’t want someone pressuring them to come in and start booking.
Jacqueline’s Salon & Day Spa
Treasure Island, Fla.
I like to make my clients feel extra special. I send them cards on their birthdays and special holidays with a disciount coupon inside.
Annette L. Sather
When I was trying to build up my clientele I gave my clients 50% off their next service for each client referral. Now that I’m pretty well booked up, I offer a free bottle of OPI polish for each new referral.
Jill St. Claire-Wright
Bowling Green, Ky.
The best marketing strategy I’ve used is to be a good listener. Clients tell me their skin and nail problems and by paying attention I know what products to market them. They also give me information about other beauty-related products that interest them that I could carry in the salon
Oval Innovations Salon
I do my own nails with simple nail art so that when someone says “Why does your nails?” I do,” then hand them a business card.