Marketing & Promotions

Sidewalk Selling

The Painted Lady keeps a chalkboard sign out in front to capture the attention of passersby and changes the messages weekly.

Chalkboard monitor may not be the loftiest business title, but at The Painted Lady in London, it’s an important one — and it belongs to receptionist Beulah Bell. The retro-inspired salon keeps a chalkboard sign out in front to capture the attention of passersby, and it’s Bell’s job to figure out what to write on it. The messages — which are changed weekly — range from humorous to inspirational. Says Bell, “Belinda Hay, the owner, and Tina Michael, who runs the nail bar, decided it was a good idea to have a chalkboard with offers and fun quotes. It’s great for boosting foot traffic into our salon and with so much competition in our local area, we feel it’s a great way to show the public a bit of our personality.”

It seems to be effective. “We get feedback online when I post pictures, and I have noticed an increase in the number of people coming into the salon when we have a particularly funny or inspirational board outside,” says Bell.

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