Marketing & Promotions

Learn the Keys to Reinventing Yourself

What do Madonna, Steve Jobs, and Vicki Peters all have in common? They continue to be at the top of their field and the top of their game by constantly reinventing themselves. What could you have in common with these movers and shakers? More than you might think!

Deb Doerrlamm

Did you have a long-term career plan when you began in the beauty industry?

DD: Absolutely not. I never did and don’t today, I make short-term goals, but nothing long-term. I think that is related to the fact that computers and Internet change daily and it is hard to have long-term goals. When I first started BeautyTech.com I was only really thinking of gaining more knowledge for my own use in my shop — nothing more, nothing less. BeautyTech just blossomed into what it is today.

What was your first job in the beauty industry and what was your educational background to get there?

DD: I had a whopping 36 hours of instruction, 18 by a talented woman and 18 with her know-it-all 19-year-old daughter because the mother took ill. I have worked from home since day one.

How long did you work at that job in the same capacity?

DD: Fifteen years. I wound down to now a single client who is my bookkeeper and has been with me for 18 years!

What was your next move?

DD: Website development. I had a natural knack for it, and word spread quickly that my prices were reasonable and I was honest and could keep each of the companies I worked for separate.

How long did you work at that job in the same capacity?

DD: I’m still doing that now, although I am trying to wind that down because my own sites now have sales and are generating income and I need to concentrate on that to keep that in upward movement!

What is next?

DD: In my case, that is hard to say. I maintain over 70 websites plus several of my own. My husband and I are in the “prepare for retirement” mode now and I am seeking more ways to not be so tied to the computer. I am not having much success at that yet! I read everything I can get my hands on in regards to website development and ask questions everywhere to everyone. I also participate in several groups online pertaining to Internet security, and I have been thinking about moving in that direction slowly.

Did you deliberately set out to change and grow your career path or did it just evolve?

DD: It just happened in my case.

Did you work with mentors or coaches?

DD: In a matter of speaking, yes. Starting BeautyTech was the mentoring I needed to expand my knowledge of nails and enhancements. Back in the day, the likes of Doug Schoon, and other high-level educators were very active on the Nailtech mailing list feeding not only my thirst but everyone else’s on the list as well. My transition to web developer was fed by reading and my incessant questions to the tech support people I had contact with.

Keywords:   business     combatting burnout     marketing/promotions     preventing burnout  



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