How seven salons use indulgent pedicure services to increase their profits.
MOJITO PEDICURE, $65
Spa Roma Urban Dream Spa, Milwaukee
According to Maticia Barnes, one of Spa Roma’s owners, “The Mojito Pedicure is our big hit, and most profitable.” Small wonder. Clients soak in an invigorating mixture of lime leaves and mint as nails and cuticles are restored to order. An exfoliating sugar scrub gives legs and feet a fresh, clean start. And just when the client thinks it can’t get any better, she’s handed an ice-cold mojito to sip during her massage and polish. For those who prefer to indulge without alcohol, the Milk and Honey Pedicure (also $65) is another popular option that promises clients “will bee so happy.”
BASIC DIVA PEDICURE, $30
Dashing Diva New York City flagship store, with additional salons in New York, Las Vegas, North Carolina, Japan, Korea, and Singapore
Dashing Diva’s salons and clients are all over the media, thanks to the company’s sizzling hot pink party atmosphere that features polish cakestands, Girls’ Night Out, and its own line of products. Although there are three levels of pedicure (Basic Diva, Spoiled Diva, and All Out Diva), spokesperson Pia Chon says the Basic Diva is its big moneymaker. “You don’t have to pay for Spoiled to get great treatment,” she explains. The Basic Diva starts with a lavender soak and careful grooming. Then clients enjoy a fresh, clean-scented sugar-glow exfoliating scrub, followed by an emollient massage. Scents change with the seasons, but Chon says clients are raving about the current fragrance, White Willow. Toenails are polished, and clients linger to chat with friends, have a drink, or just relax in the Pedi-Lounge.
V Spa Salon, Garden City, N.Y.
It’s no secret that real estate is a premium in the crowded New York metro area, but this salon has clearly invested in space. Roomy, airy, and light, it features natural maple floors, lit aromatherapy candles, and cozy red pillows anywhere a client might want to pull up a seat. Spa director David Kim and his delightful mother Annie, the winner of several major awards for her technique, love to show off their impeccable treatment areas and are proud to serve a list of well-known clients. Of the five pedicures offered, Kim says the Princess Honey version is the most profitable. A customized honey is flown in from Arizona to top off the treatment, which includes cleaning, shaping, cuticle trim, sea soak exfoliation, a multi-vitamin cuticle serum, antiaging masque, reflexology massage, and polish. Anyone who walks in will want to throw herself at the mercy of the technician upon seeing her fluttery massage technique.
“We’re big on massages,” Kim grins, “and all of our technicians are fully certified.” In addition to being lovely and utterly clean (there’s an autoclave in the pedicure area), V Spa Salon is also accessible to clients with disabilities; there are moveable armrests on the pipeless pedicure thrones, roomy hallways and restrooms, and a handheld digital/webcam service that allows hearing-impaired clients to communicate with technicians.