Business Management

Boosting Morale In A Sagging Economy

The news is reporting layoffs, bailouts, and an unstable world market.  Clients are murmuring about tight budgets and personal cutbacks.  With the air heavy with dread, nail techs should focus on their psyche and their systems.


We asked these nail techs to tell us how they keep focused and positive in a sagging economy:

“If you believe in yourself and your work, it’ll extend to your clients,” say nail tech G Elizondo.
<p>“If you believe in yourself and your work, it’ll extend to your clients,” say nail tech G Elizondo.</p>


1. “I focus on my clients. I choose to focus on what I have, on what is good.”

— Cheryl McEvoy, Cheryl’s Place, Oklahoma City, Okla.


2. “I greet every single person as if it was the first time I have seen her. I smile as much as possible (even though it is tough sometimes) and hope that it catches on, which it usually does.”

— Darlene Donovan, Nail Creations @Bamboo Natural Beauty Salon & Boutique, Londonderry, N.H.


3. “We all have an inner ‘negative voice’ that likes to rear its ugly head — especially in tough times. But I believe that being positive is a conscious decision that needs to be made every day, just like choosing which shirt and pants to wear. A positive attitude can change everything; it builds spirit and helps maintain your passion for success. Try a little self-talking with ‘happy thoughts,’ and if that doesn’t work for you, try an affirmation — but make it a good one!”

— Tracy Clement, Young Nails mentor and distributor, East Greenwich, R.I.


4. “Clients are becoming more educated and searching out top quality, highly trained nail professionals. They also want kindness and understanding, things that keep us connected and grounded in these daunting economic times. If top-quality techs can provide both, they have a winning combination.”

— Sarah Hallford, Hallford Nail Studio, Rancho Cordova, Calif.


5. “I made a commitment several months ago to stop watching the news. I get enough information through Internet surfing and general interaction with news-aholics. When clients complain about the economy I always steer the conversation to something positive. It is too easy to share in the pity party. I like to remember you can visit pity city but you can’t move in!”

— Millie Haynam, Natural Beauty Salon & Spa, Twinsburg, Ohio


6. “Advancing my education always piques the interest of my clients. They love to hear everything that I am learning about. It also gets them talking and sharing the news with their friends and it never fails to bring in new business for me.”

— Darcy Olin, Tips to Toes Nail Salon, Richland, N.Y.

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