BLUEPRINT OF A FIRST YEAR (http://blogs.nailsmag.com/blueprint
Excerpt from "License to Make a Deal" posted on November 1, 2010
“The salon license and business license have finally arrived. I can officially open my doors. Since they both arrived after my original scheduled opening date, I moved my opening by one week. This also allows time for the plumber to hook up my awesome chairs. I also learned that you may want to find out from your licensing location what is needed. For instance, when I went to pick up the business license I had to have a building inspection and fire inspection. (They both came out fine.) Even with a commercial location, some governing agencies still require you to have an inspection for your business to receive the license.
As planned, I have decided to start out slow and be open only on evenings and weekends. I think this will allow me to stand out more to parents and working clients I plan to wait a while to have an official grand opening.
For the soft opening I’ve decided to invite a few family and friends to experience the salon. This will allow me to make any changes or add anything as needed. Also I can see how the flow will go with clients actually in the space. I do plan on having small refreshments for the invited guests. I will post photos and information on the soft opening here. I want to use this event to start the word-of-mouth marketing. So far, so good!”
Our Blueprint of a First Year blog follows several salon owners through the ups and downs of opening a new salon. If you are a new salon owner and you’re interested in sharing your story with other nail techs, contact Sree.Roy@bobit.com
Alica Best is the owner of the newly opened Upscale Nail Bar & Boutique in Griffin, Ga.
THE COACHING CHRONICLES (http://blogs.nailsmag.com/coach)
Excerpt from "Put an End to No-Shows and Cancellations" posted on November 3, 2010
“No-shows and cancellations are costing you more than just money. Consider what it is costing you in your life not to have boundaries or use business systems? If you have no-shows and cancellations or if you have ever come in to work on your day off , stayed late, missed lunch or cancelled your own plans to accommodate clients, then what is missing in your life and business is the proper structure The first step to your new business system is to implement a cancellation policy. The policy should be firm yet positive, reading something like, “If you must cancel please notify us at least 24 hours prior to the appointment or you will be charged for the missed visit. Thank you for respecting what we love doing most — serving you!” Think of this policy as your code of honor. Post it in a prominent place and enforce it. If you booked a room in a hotel and then didn’t show up, wouldn’t the hotel charge you? They reserved that room for you, just as you reserved that appointment time for your client when another client could have been served. Your clients are not in control of your life and business, you are.”
Our coaching blog originally started out following one mentor/mentee coaching relationship. Now, we feature a number of top industry consultants and coaches who write on business-building topics focused on salons.
Contact Judy.Lessin@bobit.com if you are interested in participating in this blog.
Lauren Gartland is the president of Inspiring Champions, a team of dedicated leaders and educators who provide proven practical information to the salon and spa industry.