Nail-focused salons share their secrets on selling waxing services -- the perfect addition to your summer menu.
(Editor's note: Check your state board's regulations before adding waxing to your menu to ensure you/your techs hold the proper license.)
Brow Design & Brow Clean Up
ZaZa Nail Spa, San Francisco
Price: $21 (brow design); $18 (brow clean up)
Time: 10-20 minutes
Getting clients interested: The salon’s receptionists are able to thoroughly explain the benefits and convenience of waxing. They all maintain their eyebrows to perfection, making them great spokeswomen for the salon.
What’s included: The salon uses a high-quality hard wax that is great for the face’s sensitive skin.
Why it’s successful for the salon: “The combination of our staff’s experience and high-quality products makes every visit a great one, and the lasting benefits keep our customers coming back,” says co-owner Rachel Wong.
Fleur de Lys Nail & Waxing Studio, Portland, Ore.
Price: from $55; $45 for maintenance (for clients who come in every four weeks)
Time: 10-30 minutes
Getting clients interested: The salon runs an occasional special in which it offers the service for $40; the special is marketed through mass e-mail to existing clients. The salon also places Brazilian waxing discount cards in lingerie shops.
What’s included: The salon uses a basic honey wax and a pure oil remover. “These work best for most clients, and I have the least amount of reactions from keeping it simple,” says owner Kim Paulson. The salon advises clients to use a scrubbing glove on the area a few days after the service and every couple of days thereafter to keep ingrown hairs to a minimum.
Why it’s successful for the salon: Paulson notes the service doesn’t take a lot of time, has a high rate of return clients, and a low service cost.