Priti Organic Spa in New York City has found a creative way to expand word-of-mouth advertising. Targeting the tech-savvy client, it offers a simple incentive: Citysearch.com feedback in exchange for a chance to receive a complimentary service.

Priti manager Catherine Acosta started the offer in September during customer appreciation month, sending out the incentive in the monthly e-newsletter. “I noticed that reviews are a big way to gain recognition,” says Acosta, who chooses her favorite review and notifies the writer that she has won a free service. Since it started, Priti has been getting the positive feedback it was aiming for, and Acosta has plans to continue this and other incentives.

For reprint and licensing requests for this article, Click here.