Money Matters

Adding Up the Extras [How You Can Make More Money on a Standard Service]

Simple things like UV top coat, extended massages, and nail art, can be offered as extras to standard manicures and pedicures for a small charge, and the small increase in revenue can really add up over time.

Some argue against add-ons, saying nail techs should not tack on extra costs at the risk of putting off the customer. But for some, the extras give them flexibility to keep their standard service prices low, while allowing them to make extra profit on the clients who want a little more. The extras are easy to introduce, and if a lot of clients go for them it won’t be long before you start noticing the difference in revenue. If you’ve never thought about how extras can work for your services, here are some ideas on easy extras that can add dollars to your revenue. (The prices here are just suggestions. If you’d like to price your nail art, for example, at $8 per nail, then you can use the calculations listed here for pedicure masks to estimate your increase in revenue.)

 

Skye Wee-Tom of Modern Nail in Atlanta, charges $5 for her UV top coat applications.
<p>Skye Wee-Tom of Modern Nail in Atlanta, charges $5 for her UV top coat applications.</p>

$3 UV Top Coat

Whether it’s a manicure, gel, or acrylic service, a nail tech can add a UV top coat at the end to ensure clients are getting the maximum protection on their new nails. Most techs charge between $2 to $5 for the quick application. All it takes is a couple of repeat customers who like the added protection to turn this simple add-on into a steady source of extra income. A quick way to test out whether your clients will be interested is to take the advice of Barbara Lee, owner of Country Nails in French Creek, W.Va., and offer the UV top coat free for first-timers, and then charge $3 for subsequent application.

If you sell this service to...

You can make an additional...


A week
A month
A year
3 clients a week
$9 $36
$432
5 clients a week
$15
$60
$720
10 clients a week
$30
$120
$1440

 

 

If you’re not ready for nail art just yet, you can charge for a colored French. Maisie Dunbar of Maisie Dunbar’s Spa Lounge in Silver Spring, Md., charges $2 to $3 for her colored French tips.
<p>If you’re not ready for nail art just yet, you can charge for a colored French. Maisie Dunbar of Maisie Dunbar’s Spa Lounge in Silver Spring, Md., charges $2 to $3 for her colored French tips.</p>

$5 Nail Art

 Sharing your creative side with clients can be profitable too. Amy Becker, owner of Masterworks Salon and Spa in Mequon, Wis., does nail art for $5 to $10 per nail. “For our nail stylists who like to do and sell nail art,” Becker says, “We recommend they have a display with some of their sample nail art on it. The artwork sells itself.” Tiffany Blasi, owner of Tiffany’s Salon and Boutique in Cloverdale, Calif., says, “Basic nail art is included in my service, but anything that takes me longer than five minutes is an added $10. But with today’s economy and everyone’s depressed moods, it’s really easy to get clients excited about upgraded nails.”

If you sell this service to...

You can make an additional...


A week
A month
A year
3 clients a week
$15 $60
$720
5 clients a week
$25
$100
$1200
10 clients a week
$50
$200
$2400

Keywords:   add-on services     money     service pricing  

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