Building Your Business

Calling All Clients! (67 Ways to Fill Your Chair in 6 Months)

You’ve graduated from school, secured a job in a great salon, and now you need those clients. According to successful industry veterans, you can fill your book in six months. Here are 67 ways to do just that.


28. Make a good first impression. Greet clients as they walk in the door. Make sure they see a clean, organized salon.
29. Be prepared. Always be ready before the client walks in.
30. Keep the music down. Unless it’s part of your salon theme, don’t have a TV or radio dominating the salon atmosphere.
31. Don’t speak poorly of other salons or techs. You can listen and empathize, but don’t add your own criticism.
32. Stay off the phone. Take care of clients who call, but keep the personal calls and texts for personal time.
33. Act as if every client is your only client. Give her your full attention.
34. Offer the client a drink. Tea, water, coffee, and juice are great options.
35. Find out your clients’ nail history. Offer services that best suit their lifestyle.

36. Keep your door open. An open door and a “Walk-ins Welcome” sign is very inviting. Be at the salon even when you don’t have scheduled clients.
37. Offer more than the price. When you receive a price inquiry, sell the service. Say, “For a pink-and-white full set, we charge $50, and that includes...”
38. Keep your personal life personal. It’s OK to answer questions when asked, but steer the conversation away from you.
39. Watch your words. Instead of saying, “No, that won’t work,” say, “That appointment has been taken.” Then offer an alternative.
40. Offer standing appointments. If a client can’t do a standing appointment, make sure to at least book her next appointment.

41. Confirm appointments 48 hours before the appointment time. This way if your client reschedules, you still have time to fill the opening.
42. Be reliable. Especially when you are building new client relationships, you need to let them know they can depend on you.

Next page: Make the Salon a Welcoming Place

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