You have a job. That’s a major accomplishment! Now make sure you have eye-catching promotional materials to lure clients to your table.
Get on the Net
> Create a business website. If you can’t pay someone to design your website, enlist the help of tech-savvy friends. They can either give you a discount, or you can trade out your services for theirs.
> Get all Googled. Type in “nails” and your city name in Google or another search engine. What is the first thing that comes up as a hit? What comes up on the right-hand “sponsored” side? Is it your salon’s name? If not, get your name at the top of the heap. Make sure your website is “Google-search” friendly and consider sponsoring the search for your area. (For more on search engine optimization, go to www.nailsmag.com/seo.)
> Make some face time. Twitter.com and Facebook.com allow for professional networking. Create a page and use it for all you can, including posting monthly discounts as bulletins. (For more on this topic, go to www.nailsmag.com/socialnetworkingfortechs.)
> Speak up. Many regional news outlets have “discussion” options for their stories. Visit these discussion boards often, especially ones related to beauty; not only can you see how the latest trends are being received, but you can also stay active in discussions and sign every message with your name and salon contact info.
Next page: Get the Word Out on Your Business