Consumers are spending like crazy on polish — are you getting your fair share of this growing market?
Magnetic nail polishes have caught on with consumers.
According to the Cosmetics & Toiletries USA report from consulting and research firm Kline & Company (www.klinegroup.com), the consumer nail polishes category had a tremendous year in 2011, up almost 30% from 2010, partly caused by the emergence of new trends, including bold colors and special effects that attracted women of all demographics. The category was additionally augmented by innovation in application techniques, which could be seen in products such as Sally Hansen Salon Effects and Nails Inc.’s Magnetic Polish. Kline saw this trend start a few years ago, and more marketers have since seized the opportunity to offer products that provided that coveted salon manicure in a DIY fashion. Sales in the nail polishes category are projected to outpace the overall market growth during the forecast period ending in 2016, predicts Kline.