The Professional Beauty Association (PBA) has rolled out a new look, logo, and tagline as part of its newly unified association and direction. Fresh, cohesive visuals now accompany PBA’s new tagline: Advancing OUR Industry. Along with the new look, PBA is honing its focus on five core program areas: government advocacy, education, charitable outreach, signature events, and member services. PBA believes investing in these areas is critical for both its members and the industry.

For more about PBA and the benefits it offers to manufacturers, distributors, salon/spa owners, and beauty professionals, visit www.probeauty.org

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