clients


Booking Bridal Services
  • April 22, 2013
  • NAILS Magazine

Refreshing our look, our services, and our salon is a great way to get ready for the busy coming season. It is a great reminder, Jill, that we need to periodically look at our ourselves and

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Keywords: clients   customer service   salon services   Sandy Combs  
Going By The Book
  • March 13, 2013
  • NAILS Magazine

We as a salon started going through the book “Over the Top” by Michael Cole this January. We had our monthly staff meeting yesterday morning and we are doing one chapter a month as a full

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Keywords: clients   Sandy Combs   team-building  
The Art of Getting Referrals
  • March 6, 2013
  • NAILS Magazine

I am so excited to see all of the comments. Thank you AthenA, Annette, Heather, and Judy! We love seeing your comments and hope that more people will post. As I started responding to the comments,

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Keywords: clients   Jill Wilson  
Referrals With a Call to Action
  • February 25, 2013
  • NAILS Magazine

I agree Jill, writing for NAILS has been an amazing experience. It has been an honor and a dream come true to be a part of the Coaching Chronicles. Thank you NAILS Magazine for the opportunity and

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Keywords: clients   Sandy Combs  
Get Better at Asking for Referrals
  • February 15, 2013
  • NAILS Magazine

Wow! Thank you for your kind words and comments Sandy, Samaima, and AthenA. My faith, my friends, and family have all helped me through these tough times. 2012 was a tough year. I am, however, excited

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Keywords: clients   Jill Wilson  
Another Technique to Make Toes Glitter
  • December 3, 2012
  • NAILS Magazine

This week I am going to respond to both of Jill’s last posts. First I will talk about how a referral program during the holiday season has helped us to stay busy during January and February.

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Keywords: clients   salon services   Sandy Combs   techniques  
Stop the January Slump With Referrals
  • November 28, 2012
  • NAILS Magazine

We’re about halfway through our “Practice Now, Shine Later” series. So far, I have given you two techniques to help you make your clients sparkle and shine this holiday season. We introduced “Foil Nails” and “Glitter Toes.” Those

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Keywords: clients   Jill Wilson  
How We Handled Rachael’s Wedding
  • October 25, 2012
  • NAILS Magazine

Jill, those are great strategies to help you pre-book your clients. I know that remembering the statements about the client’s discomfort or length of her nails helps me to tailor the offering to the guest sitting in

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Keywords: clients   customer service   Sandy Combs  
Make Pre-Booking a Habit
  • October 12, 2012
  • NAILS Magazine

Practicing your pre-book offerings now is a great way to increase your pre-holiday service sales. It also makes that offering a very smooth one come the holiday season when it can most increase your books and

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Keywords: clients   customer service  
Plug Your Accomplishments on Social Media
  • July 30, 2012
  • NAILS Magazine

I agree Jill. Posting your accomplishments on your salon website or Facebook page is a great way to keep clients and potential clients updated on all of the education your service providers take and are involved

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Keywords: clients   Sandy Combs  
Hold a Teen Night or Gel-Polish Event
  • June 13, 2012
  • NAILS Magazine

We have been talking about client events — how to host them and how to make your event successful. I have shared several ideas and event planning tips to get you thinking about your next event.

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Keywords: clients   customer service   Jill Wilson  
Client Events: Nailing Down the Final Details
  • June 6, 2012
  • NAILS Magazine

We're finishing our series on client events. We have covered so much over the last few weeks. Here are the final preparations to make your event a success.Station Set Up: Make sure that all of the

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Keywords: clients   customer service   Jill Wilson  
Party Planning: Remember to Take Photos
  • May 25, 2012
  • NAILS Magazine

Jill, we have tried some of these methods for our client events. We have had them register at a different table instead of the front desk and this really helped us to make sure the guests

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Keywords: clients   customer service   Sandy Combs  
Maximize Social Media at Your Next Client Event
  • May 23, 2012
  • NAILS Magazine

Preparing for a client event takes time and planning. So far, we have covered picking a date, selecting the event type, sending out invitations and getting employees to volunteer. The next step is to plan and set

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Keywords: clients   customer service   Jill Wilson  
Everyone Loves a Party
  • May 21, 2012
  • NAILS Magazine

I agree, client events are a very fun way to let clients see what your salon has to offer. We host several events a year at our salon. We always host an event for our salon

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Keywords: clients   customer service   Sandy Combs  
Put On Your Event Planner’s Hat
  • May 16, 2012
  • NAILS Magazine

I hope you have been enjoying our focus on loyalty programs and how to reward our clients. We have covered loyalty cards — a way to reward our clients for purchases, referrals, and pre-booking, etc. Last

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Keywords: clients   customer service   Jill Wilson   Minnesota  
Loyalty Program Pointers
  • May 4, 2012
  • NAILS Magazine

If you are just tuning in, we are talking about loyalty card programs. Be sure to check out last week’s post on the same topic. This series is just options/suggestions that I’ve come across when out

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Keywords: clients   Jill Wilson  
A Rewarding Practice
  • May 2, 2012
  • NAILS Magazine

This is true Jill. I counted my loyalty cards and had dozens. They require an organizer all their own so they don’t clutter up my wallet.  I use several of them every week around town. For

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Keywords: clients   customer service   Sandy Combs  
A Look at Loyalty Card Options
  • April 25, 2012
  • NAILS Magazine

Do me favor and go get your purse before you read this article. Look inside. Try to see past the miscellaneous receipts, loose change, and multiple tubes of lip gloss or lipstick. How many loyalty/punch cards

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Keywords: clients   Jill Wilson  
Referrals Are Holding Steady
  • March 9, 2012
  • NAILS Magazine

Our goals are going well. Rachael and I are working hard on our referral contest. Right now we are staying even with the previous two months’ numbers and we have the rest of March to go

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Keywords: clients   Sandy Combs  
A Contest to Build Referrals
  • February 10, 2012
  • NAILS Magazine

Wow, Jill, this roadmap is a great way to keep track of your progress. We can really see how to plan ahead to make the most of the promotion. I use my Jump Journal to keep track

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Keywords: clients   Sandy Combs  
Making It Tough to Say No, Part 1
  • October 5, 2011
  • NAILS Magazine

In my last post  I showed you the math of how much money can be lost by not pre-booking just one pedicure. Hopefully the math made sense to you and you’ve started to make the pre-book

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Keywords: clients   Jill Wilson   scheduling  
Rachael’s Reaching Her Goals
  • September 6, 2011
  • NAILS Magazine

Regarding Jill’s last post, I remember when I was a booth renter, the retail shelves looked like someone with a bad case of multiple personality disorder had picked out the products. And with at least four

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Keywords: clients   Sandy Combs  
More Proof That It’s Working
  • July 15, 2011
  • NAILS Magazine

Since we are finishing up with this fitness series, I thought I would take a step back and give an update on the new tech in our salon and how her business has grown since she

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Keywords: clients   salon services   Sandy Combs  
Progress Report: It’s Working!
  • April 25, 2011
  • NAILS Magazine

While Jill continues discussing how to set up a hand-washing station, I am going to take a step back here and update all of you on the business-building techniques that we talked about a couple of

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Keywords: clients   Sandy Combs  
That’s Some Good PR
  • February 18, 2011
  • NAILS Magazine

“Team Colors”— I love it. That is another great idea. At our salon we often try to do mini contests and have prizes to encourage the employees to participate. I think it makes everyone a little

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Keywords: clients   Sandy Combs  
Show Your Team Colors
  • February 14, 2011
  • NAILS Magazine

We have begun to notice all of the businesses in our area. We have realized that there is so much potential surrounding us. We have compiled a list of the companies near our salon we can

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Keywords: clients   Jill Wilson  
The Promotions Are Starting to Pay Off
  • February 11, 2011
  • NAILS Magazine

So last week Jill talked about the “business of the week” promotion. At my salon we decided to do it as a team. Three of the service providers including myself are currently doing this promotion. One

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Keywords: clients   Sandy Combs  
More Self-Promotion: The Gift Bag Drop
  • February 7, 2011
  • NAILS Magazine

When we drive to work, do we pay attention to all of the neighboring businesses? Do we realize the buildings we pass are full of opportunities? Do we miss out on all of the potential clients

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Keywords: clients   Jill Wilson  
Can’t Wait to Try It
  • February 4, 2011
  • NAILS Magazine

Jill’s “Business of the Week” strategy is a great idea! I am very excited to try this technique. I have spent the last couple of evenings figuring out which businesses to choose for the next few weeks

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Keywords: clients   Sandy Combs  
Reach Out to Neighboring Businesses
  • January 31, 2011
  • NAILS Magazine

Last week we talked about the importance of self-promotion and the significance of getting out there to promote yourself. This leads me to my first suggestion: the “Business of the Week.”  This is a great way

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Keywords: clients   Jill Wilson  
Self-Promotion Is a Must
  • January 24, 2011
  • NAILS Magazine

Who wants to fold towels for hours in the back room? Who wants to sit around and wait for a possible walk-in? Who wants to count down the minutes until it’s time to end our clientless

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Keywords: clients   Jill Wilson  
Engage in Shameless Self-Promotion
  • September 15, 2010
  • NAILS Magazine

By Kristi Valenzuela, Crystal Focus Coaching (www.crystalfocus.com). If business is slow, it’s time to crank up your “brave meter.” Pass out your business cards every chance you get! A very small investment in business cards (Vistaprint.com is

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Keywords: clients   Kristi Valenzuela  
Q&A: Let Your Fans Build Your Business
  • February 3, 2010
  • NAILS Magazine

What are some inexpensive ways to build my clientele? Heather Goodwin, Inspiring Champions:  Driving new traffic into the salon is something that we are all looking for ways to do. Unfortunately, direct mail, magazine advertising, and fliers

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Keywords: clients   Heather Goodwin  
Q&A: Capturing the College Crowd
  • October 16, 2009
  • NAILS Magazine

I am near a college campus. What is the best way to market to this group? Steve Gomez, Milady: The best way to market to this group is to make your business fun and affordable. This doesn’t

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Keywords: clients   Steve Gomez  
Challenge #3: Your Team Needs to Show Off Your Work
  • September 4, 2009
  • NAILS Magazine

By Kristi Valenzuela, Crystal Focus  Stop for a moment. Think of the receptionist sitting at the front desk right now. How do her nails look? Bitten, chipped, jagged, unpolished? How about the stylists standing behind the

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Keywords: clients   Kristi Valenzuela  
Ask Bryan: Q&A With a Success Coach
  • August 14, 2009
  • NAILS Magazine

By Bryan Durocher, Durocher Enterprises  Q: How do you feel about giving discounts off services? A: I am not a big discounter. I believe it attracts a couponing type of client who is just moving around looking

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Keywords: Bryan Durocher   clients   owner issues   Q&A   retailing  
Are You a Superstar or the Best-Kept Secret?
  • July 10, 2009
  • NAILS Magazine

By Kristi Valenzuela, Crystal Focus Challenge #2: Your Business Shouldn’t Be a Secret! A five-mile radius in any town in America is usually home to 40 to 100 salons! This depends on where you live, of

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Keywords: clients   Kristi Valenzuela  
A Year of Accomplishments
  • May 13, 2009
  • NAILS Magazine

Our year has come to a close, and I couldn’t be more proud of Adrienne’s accomplishments. Though a change in location has produced many challenges, it also has solidified so many things.  What Adrienne and I

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Keywords: clients   Heather Goodwin  
The Journey Continues
  • May 4, 2009
  • NAILS Magazine

My year of blogging is coming to an end for NAILS Magazine; however, I feel my story is just beginning. I didn't realize how good I had it in Florida, in a large salon with diverse

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Keywords: clients   North Carolina  
Leading by Example
  • January 5, 2009
  • NAILS Magazine

Isn’t it exciting to become a part of a new salon family? There’s always so much to learn from each other. There’s always so much to share. Now that Adrienne has settled into her new salon

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Keywords: clients   Heather Goodwin   team-building  
Welcome to Blissful Lounge
  • December 15, 2008
  • NAILS Magazine

Every nail tech has those days of wondering: “Did I make the right choice?” No work situation is perfect, and everyone thinks that they can do better if they just open their own place, but if

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Keywords: clients   salon services   team-building  
Starting Over…At a New Salon
  • December 5, 2008
  • NAILS Magazine

The holidays are here, and it’s time to check in on all the hard work Adrienne has done this year. She has taken years of experience, both technically and in business, and applied it to a

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Keywords: clients   Heather Goodwin  
Having it Both Ways
  • September 9, 2008
  • NAILS Magazine

I once read that clients will remain in a salon 85% of the time to continue the relationships they’ve built versus 15% who will stay for the service received. Isn’t that amazing? We’ve all known people

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Keywords: clients   Heather Goodwin   techniques  
Summer Strategies
  • August 13, 2008
  • NAILS Magazine

When it’s slow, you hope that all of the seeds you've planted with past and present clients start to blossom. That is what happened the past week. I finally had a full book, and some of

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Keywords: clients   retailing  
Solutions to Summer Slowdown Issues
  • August 6, 2008
  • NAILS Magazine

It’s so easy when things are tough in the economy to think, “Well, I’m not the only one”. That thought process will cause you to close your doors if you believe it. The fact is it

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Keywords: clients   Heather Goodwin   salon services  
Surviving an Inspection
  • July 29, 2008
  • NAILS Magazine

July has been an interesting month. We began with a huge event on the 4th and since then it’s been quiet in the nail room. Since I’ve been here only a short time and still don’t

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Keywords: clients  
More Event Analysis, Plus Holiday Retail Planning
  • July 17, 2008
  • NAILS Magazine

Since we’re putting more of a focus on events and on orchestrating them properly, we were a part of the “Old Fashioned 4th of July Celebration” held in downtown Apex, N.C. This was a success for

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Keywords: clients   retailing   team-building  
Events: A Great Way to Market Your Salon
  • July 8, 2008
  • NAILS Magazine

With so many opportunities out there to market yourself, or your salon, why don’t more people jump on it? What I’m finding out is that most techs and owners have great intentions, but no follow through.

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Keywords: clients   Heather Goodwin   retailing  
An "Event"ful Year
  • June 25, 2008
  • NAILS Magazine

Hair, Body & Sole seems to be everywhere these days. We have been involved in events all year, the most recent a business expo and a fashion show. Recently we submitted a press release about this

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Keywords: clients   team-building  
Balancing It Out
  • May 19, 2008
  • NAILS Magazine

The current challenges in the nail room are that it’s crazy busy some days, then quiet the next. I am trying to juggle re-booking everyone (especially my regulars that I would like to see in standing

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Keywords: clients   scheduling  
Donning New Hats
  • May 12, 2008
  • NAILS Magazine

So much has happened in the past five months! Adrienne has formed a solid reputation that's not only growing rapidly, but she has also given the idea of "having your nails done" a totally different meaning.

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Keywords: clients   Heather Goodwin   scheduling  
Ride the Train
  • April 1, 2008
  • NAILS Magazine

I feel like the success train isn't hurling down a mountain and out of control anymore! We are climbing up the mountain, and new people are coming on board every day. The entire salon has climbed

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Keywords: clients  
Woman on Fire
  • March 28, 2008
  • NAILS Magazine

When you combine great desire and tracking on a regular basis, you see BIG results. Adrienne is on fire! I couldn't believe the turnaround in the past few weeks. From solid greetings and closes from the

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Keywords: clients   Heather Goodwin   retailing   salon services  
Schedule Control
  • March 21, 2008
  • NAILS Magazine

It’s so exciting that Adrienne is finally making a name for herself and for her unique services. In a land that had never heard of "gel toes" she broke down the barriers by providing services to

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Keywords: clients   Heather Goodwin   salon services   scheduling  
Keep on Keeping On
  • March 13, 2008
  • NAILS Magazine

The past two weeks have been great, but as I looked at scheduled appointments for this week, there were quite a few empty spots. So that presents me with two challenges: maintaining my uphill climb in my

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Keywords: clients  
Following Up with Follow Ups
  • March 7, 2008
  • NAILS Magazine

Adrienne had another week with six new clients! Her numbers are consistently climbing, and stability is on the way. Good thing she continues to track her results though. Tracking tells a story, and this week was

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Keywords: clients   Heather Goodwin  
Shopping Around For More Retail
  • February 28, 2008
  • NAILS Magazine

Another turnaround week in my appointment book has been very encouraging. I saw nine new clients. Several of those were a result of a marketing piece that gave a complimentary mini service, with a discount if

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Keywords: clients   retailing   salon services  
On Track with Tracking Results
  • February 25, 2008
  • NAILS Magazine

Wow, it’s so exciting to talk with Adrienne now — just a few weeks ago she was ready to throw in the towel, and now her business seems to be taking off! This past week proved

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Keywords: clients   Heather Goodwin   retailing   salon services  
Daring Demo…That Pays Off!
  • February 15, 2008
  • NAILS Magazine

Well, this week has been good for new clients finding the spa online and for new services being tried out. As Heather said, I had a great Saturday! Add-on services, new people, and open minds all just

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Keywords: clients  
Add-Ons Add Up
  • February 12, 2008
  • NAILS Magazine

Well, it always amazes me that when you put a bug in someone's ear, great things come out of it! This past week has been a true eye opener for Adrienne. In our last conversation, one

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Keywords: clients   Heather Goodwin   salon services  
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