retailing


It’s Clearance Time
  • December 30, 2011
  • NAILS Magazine

Jill, those types of items always help us at our salon to retail more products during the holidays. I often am able to help my guests find just the perfect thing for their last-minute holiday shopping. The

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Keywords: retailing   Sandy Combs  
Retail Offers They Won’t Refuse
  • December 21, 2011
  • NAILS Magazine

We all have holiday retail items. These are items the salon owner purchases to increase holiday sales. Some of these items may be special purchases, stocking stuffers, or free gifts with purchase. Retailing these items helps

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Keywords: Jill Wilson   retailing  
Ring Up Those Gift Certificate Sales
  • December 14, 2011
  • NAILS Magazine

Awesome Sandy! I am really glad to hear that the pre-book contest is working and increasing your pre-books salon-wide. Pre-booking your client is not only great customer service, but it also guarantees your business during the

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Keywords: Jill Wilson   retailing  
Partner With Your Product Distributor
  • August 31, 2011
  • NAILS Magazine

This week we're following up with onsite in-salon training at your salon with me. In last week's post, we talked about custom-designing your add-on menu and getting the nail department consistent with all services. This week,

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Keywords: Jill Wilson   retailing  
Easy Sell
  • April 29, 2011
  • NAILS Magazine

We have our hand-washing station set up much like Jill suggests. We have had this set up for the last few years and it works very smoothly. Most of my guests do exactly as Jill said

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Keywords: retailing   Sandy Combs  
Conquering Retailphobia
  • January 5, 2011
  • NAILS Magazine

By Kristi Valenzuela, Crystal Focus Does your heart start racing and your palms get sweaty each time you think about closing a product sale with your client? I call this condition “retailphobia.” Unfortunately, it’s widespread in

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Keywords: Kristi Valenzuela   retailing  
Frontline Service Super Stars
  • December 21, 2009
  • NAILS Magazine

By Bryan Durocher, Durocher Enterprises  Salon and spa clients have hundreds of choices for beauty services, so the goal is to provide them with the best complete salon and spa experience they have ever had. That

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Keywords: Bryan Durocher   owner issues   retailing  
The Rule of Retail Placement: Location, Location, Location
  • November 24, 2009
  • NAILS Magazine

By Bryan Durocher, Durocher Enterprises We all know the location of a salon is absolutely essential to the success of the business. The same theory applies when selecting where a product is going to be placed

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Keywords: Bryan Durocher   retailing  
Countdown to Christmas, Part 1
  • September 16, 2009
  • NAILS Magazine

By Bryan Durocher, Durocher Enterprises  We just finished the barbecues of Labor Day and it is hard to think about the winter holidays. However it is that time of the year already. We have to prepare

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Keywords: Bryan Durocher   retailing  
Ask Bryan: Q&A With a Success Coach
  • August 14, 2009
  • NAILS Magazine

By Bryan Durocher, Durocher Enterprises  Q: How do you feel about giving discounts off services? A: I am not a big discounter. I believe it attracts a couponing type of client who is just moving around looking

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Keywords: Bryan Durocher   clients   owner issues   Q&A   retailing  
Retailing: Let Them Make Their Own Decisions
  • June 15, 2009
  • NAILS Magazine

By Lisa Marie Arnold,  Salon & Spa Solutions Every so often I get a “wake-up” comment from a client that I feel is absolutely necessary to share with my other accounts. We can implement systems, RX

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Keywords: Lisa Arnold    retailing  
Super Systems
  • January 15, 2009
  • NAILS Magazine

Ever wonder why you can go to any Starbucks in any town, in any state and have the exact same experience? You guessed it: they have systems! They probably can't spell your drink but they can

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Keywords: Heather Goodwin   retailing   scheduling   team-building  
Summer Strategies
  • August 13, 2008
  • NAILS Magazine

When it’s slow, you hope that all of the seeds you've planted with past and present clients start to blossom. That is what happened the past week. I finally had a full book, and some of

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Keywords: clients   retailing  
Second Quarter in Review
  • July 23, 2008
  • NAILS Magazine

Well the second quarter of 2008 has passed and it’s time to check in on Adrienne’s numbers. She grossed $9,635 this quarter! That’s up from $6,938. You go girl. That’s a difference of $2,697. Part of Adrienne’s

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Keywords: Heather Goodwin   retailing   salon services  
More Event Analysis, Plus Holiday Retail Planning
  • July 17, 2008
  • NAILS Magazine

Since we’re putting more of a focus on events and on orchestrating them properly, we were a part of the “Old Fashioned 4th of July Celebration” held in downtown Apex, N.C. This was a success for

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Keywords: clients   retailing   team-building  
Events: A Great Way to Market Your Salon
  • July 8, 2008
  • NAILS Magazine

With so many opportunities out there to market yourself, or your salon, why don’t more people jump on it? What I’m finding out is that most techs and owners have great intentions, but no follow through.

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Keywords: clients   Heather Goodwin   retailing  
Booming Business
  • April 10, 2008
  • NAILS Magazine

Looking back at all of the numbers for the last two to three months shows the drastic turn my business has truly taken. Pedicure "season" has helped tremendously, as well as those gift cards from the

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Keywords: retailing   scheduling  
Go-To Girl
  • April 8, 2008
  • NAILS Magazine

Ever know a client who knew just enough to be dangerous? Yeah, they're the ones buying the "Ped Egg." One of the biggest ways to increase service and retail sales is through consistent education with your

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Keywords: Heather Goodwin   retailing  
Woman on Fire
  • March 28, 2008
  • NAILS Magazine

When you combine great desire and tracking on a regular basis, you see BIG results. Adrienne is on fire! I couldn't believe the turnaround in the past few weeks. From solid greetings and closes from the

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Keywords: clients   Heather Goodwin   retailing   salon services  
Shopping Around For More Retail
  • February 28, 2008
  • NAILS Magazine

Another turnaround week in my appointment book has been very encouraging. I saw nine new clients. Several of those were a result of a marketing piece that gave a complimentary mini service, with a discount if

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Keywords: clients   retailing   salon services  
On Track with Tracking Results
  • February 25, 2008
  • NAILS Magazine

Wow, it’s so exciting to talk with Adrienne now — just a few weeks ago she was ready to throw in the towel, and now her business seems to be taking off! This past week proved

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Keywords: clients   Heather Goodwin   retailing   salon services  
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