Surveying the Landscape
  • NAILS Magazine
  • January 30, 2008
Adrienne and I are starting off the new year with a bang! To begin our process, I had Adrienne answer a number of different questions. The questions were based on future goals, 30 day goals, primary focuses, and what needs to improve. The purpose is not only to provide me with this information, but also to have Adrienne see where she truly is in her business and where it’s headed. Without this clarity, we can’t track results.
 
What showed up for Adrienne was that an approach that worked in a high-traffic salon in Florida has produced very different results in North Carolina. So how does one adjust? In a land where the French manicure is King, how do you entice skeptical spectators to try glitter gel toes? We found that meeting clients in their comfort zones first builds trust. Adrienne first needs to expertly provide what they’re used to in order to gain their loyalty. Then she can ease them into some less conservative looks.
 
One way to approach a new market is through networking, which is why, as Adrienne mentioned, she’s doing a demo in front of a group of about 60 people. I’m encouraging Adrienne to show up every week with a demo of some kind to give the community something visual to talk about. She’s speaking February 5th and we both can’t wait to track those results!
 
—Heather, success coach

Keywords:   Florida     Heather Goodwin     North Carolina     salon services  

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