Sure It’s Bribery, But It Works
  • NAILS Magazine
  • November 5, 2008

I was reading the monthly client e-newsletter put out by Priti Organic Spa in New York City. They’ve discovered a creative way to expand their presence on the Web and encourage word-of-mouth advertising. Priti manager Catherine Acosta targets the tech-savvy client by offering a simple incentive: positive feedback on citysearch.com in exchange for a chance to receive a complimentary service.

 

She started the offer in September during customer appreciation month. “I noticed that reviews are a big way to gain recognition,” says Acosta, who chooses her favorite review and notifies the writer that she has won a free service of her choice. Since it started, Priti has been getting the positive reviews it was aiming for, and Acosta plans to continue the offer.

 

— Judy

Keywords:   business  

Leave a Comment

Name:
Email:
Comment:
Submit

Comments (1)

Archives

Other NAILS Blogs

Subscribe to NAILS & SAVE!

Get a free preview issue and a Free Gift
Subscribe Today!

Please sign in or register to .    Close
Loading...
 
Subscribe Today
Subscribe Today