If It's Not Broken, Don't Try to Fix It
  • NAILS Magazine
  • June 8, 2011
Have you ever come across something and thought it was a great idea? The past week I've been looking at the marketing strategies in other industries that could be revamped for the salon. Why didn't I think of this before? If it's working, try it.

Trying to build a clientele is a lot harder than many may think. Family and friends are a great start but we need more. As a business owner you find you wear many hats. Since at this time I'm the only tech I feel like I'm going in circles. Clients are not going to fall out of the sky into your salon. With a new salon you have to stand out. Even salons that have been open for years have to stay fresh. With a small boutique salon like mine I have to be in overdrive for ideas. I can be driving and see something and say that is a great marketing tool. The more people you tell about the salon the odds will increase in your favor for new clients.

Since I am the only one I am considering hiring a salon assistant. If you need help you hire help. Finding a tech to occupy the other space has been a challenge. I really need someone to help me around the salon, marketing, and more. Do you have a salon assistant? If so, let me know how it is going and any advice on finding one. I really love the feedback from others in the industry.

—Alica, Upscale Nail Bar & Boutique, Griffin, Ga.

Keywords:   marketing/promotions     staff training  



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