We've all heard of Martinis & Manicures, a popular salon promotion, but as we're in the dog days of summer, Mars Chocolate North America had a better idea. Manicures and ice cream! The candy giant launched an "adults-only" Dove Ice Cream truck
, which is currently touring Chicago, Minneapolis, and Baltimore.
“Most of us have vivid memories of the ice cream truck,” said Craig Hall, general manager, Mars Chocolate North America, in a press release. “Dove Ice Cream is all about enjoying the moment, so we created a one-of-a-kind ice cream truck to help adults relive their childhood, but in a truly decadent, grownup way.”
To increase its 18+-appeal, the truck is offering free manicures with OPI polish
to its patrons.
Sounds like a solid plan. Now if only the truck would expand its tour to Southern California!