Last September when I was in the UK I noticed a big trend where the toenails are completely covered in Swarovski crystals. So this year, I made sure to get some tips on doing the service, as well as ideas for pricing. The key is to use genuine Swarovski for a sparkle that can’t be beat.
There are several methods of application so I took elements from different ways I learned to do it and combined them to create a video and give you an idea how to create this cool look. I am excited to have added this to my salon service menu and have begun promoting it making sure to mention it is a trend from Europe and that I’m using authentic Swarovski crystals. You can vary the glitter color, stone color, and stone size from the video to customize the service even more.
Please make sure you offer this at a premium price — this is a high-end service and the crystals will set you back a bit. Keep in mind all of your clients do not have to get this service done; it is a “top shelf” service for your clients who want to spend the extra on toes that will look like they’re covered in diamonds. Personally, I will be charging $120. (I’m in a small town too, so no excuses on pricing.) As a promotion on my salon Facebook page I’ve offered a $20 gift certificate for the first five people to book the service. If you wanted to charge an even $100 for easy accounting that would be OK, but I hope to never see them less than that anywhere. I came about the $120 by taking cost into account, timing the service, and looking at the average price of having them done in Europe. I hope you like the service, have fun, and make money!
Items I used in the video: