Imaginative, Innovative Marketing

Sometimes I read a blog that is so perfectly written, it needs to be shared just the way it is. This is an email that was received from CJ’s Beauty, a professional beauty distributor:

“Our promotions are only limited by our imaginations?

Harry Potter and feet. . . What do they have in common?

This past weekend, I was very fortunate to spend some family time with my husband, my daughter, and her boyfriend.  We were celebrating my daughter's 21st birthday by spending the weekend at Universal Studios/Islands of Adventure.

It was nice to have some away time but I never truly get away from my business.

As I stood in line after line waiting to ride the rides which scare me to death, I couldn't help but notice feet after feet after feet.  I have to say I was quite impressed with how many people actually wore some form of sneaker and/or comfortable-looking shoes.  However, there were those, just crazy enough to wear flip flops, sandals and yes....sometimes even wedged heels.

But, what really got me amazed were the Harry Potter lands. I've never read the books, nor saw the movies.  But, I knew enough about Harry Potter to know the writer made a whole lot of money off of her imagination.  She didn't come from wealth or riches, she was actually divorced and not in a financially good position.  Yet, she let her imagination go wild and created a vision which not only brings so much joy to others, but financially. . .worth billions.

What does your imagination do for you?  Are you using your natural talents to create promotions that are just crazy enough to bring in business?  Do you limit yourself because you are afraid of stepping out on the edge too much?”

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What have you done that was a crazy marketing idea?  What have you thought of that you never did do?  Let us know in the comments below!